#giveabuck

‘Give a Buck’ Starbucks Campaign by Hannah Loftus

Starbucks have created a new campaign scheme across their new york branches to give their customers the chance to do something charitable in their busy day.

A coffee break is one of those rare moments a person gets to just have a break from their busy life and just relax. People seem to always get caught up in their own lives and forget about others less fortunate than them, those who couldn’t even afford a coffee.

Starbucks thought it was time to give back to the people in the community with the help of its customers making a charitable donation. The scheme was called ‘Give a Buck’, the idea being that for every drink bought people were given the option to add or ‘give’ a buck extra onto of their bill.

When choosing to give an extra buck, Starbucks would in turn match whatever drink order they bought and it would be given to someone in the community that couldn’t afford to pay for their own (including the homeless or those just struggling to find a job). 

Menus were changed to give way to the ‘Give an extra buck’ campaign, placed with all the extra toppings and shots you can get with your drink, done as a spin off.