Beans&Beers

Campbell's Soup by Alice Furness & Fran Cubeddu

Soup is seen as a basic home comfort that we often rely on during extreme circumstances such as torrential weather.

The recent flooding across the UK has created chaos and stress for all the families affected, who are struggling not only with their living conditions but postponing and cutting back on luxuries.

That’s why Campbells wants to help give them a little extra comfort during this difficult time by ‘Condensing Happiness’. 

Asda Smart Food by Will Moir & Elliot Bates

With this day and age, children aren't getting the correct foods that they need to support brain development and help them through school. Simply because a lot of people are not aware of the required food. Therefore ASDA will introduce ASDA Smart Food.

A nice, easy idea in order to point out the necessary foods which best suit children. This is shown through their new 'inner brand'. The foods will be labelled clearly with the sticker and the packaging will be different. A lot like their Smart Price brand

Lego by Alice Furness & Fran Cubeddu

Recent flooding across the UK has had a dramatic affect on our infrastructure and landscape. Lego wants to help temporally restore and repair damaged areas by offering quick fix solutions like filling in the gaps, diverting flood water and creating flood defence systems all made with Lego bricks. 

Students often struggle to get a varied diet whilst away at university as they stick to the same few recipes that they feel comfortable making week after week. That’s why Knorr wants to help get students trying new things in a simple and cheap way. 

Kelloggs responsive by Ritchie Rebbeck

Monday mornings suck. They are when we are the most tired, lazy and unresponsive. You are never more in need of a decent bowl of cereal then on a Monday morning.

This is a campaign based around Twitter, that would run every Monday morning to encourage people to tweet Kellogg's a selfie of themselves with their bowl of cereal. This is the launch picture of the entire campaign.

We all start Monday morning with a bit of fun, and with a bowl of Kellogg's

Braun 'Year Beard Challenge' by Ryan Stanley

Print advertisements will be released at the start of every month. A semi-attached piece of paper which lifts from the top edge of the box, will allow people to cut out and shape the beard.

This how it works:

The Braun promotional beer glass shall be given to the person that has taken a photo, shared it via social media and also donated to charity through our website. These glasses will also be given to pubs to promote the challenge and get men to try on new beards.

‘Give a Buck’ Starbucks Campaign by Hannah Loftus

Starbucks have created a new campaign scheme across their new york branches to give their customers the chance to do something charitable in their busy day.

A coffee break is one of those rare moments a person gets to just have a break from their busy life and just relax. People seem to always get caught up in their own lives and forget about others less fortunate than them, those who couldn’t even afford a coffee.

Starbucks thought it was time to give back to the people in the community with the help of its customers making a charitable donation. The scheme was called ‘Give a Buck’, the idea being that for every drink bought people were given the option to add or ‘give’ a buck extra onto of their bill.

When choosing to give an extra buck, Starbucks would in turn match whatever drink order they bought and it would be given to someone in the community that couldn’t afford to pay for their own (including the homeless or those just struggling to find a job). 

Menus were changed to give way to the ‘Give an extra buck’ campaign, placed with all the extra toppings and shots you can get with your drink, done as a spin off. 

Toni & Guy by Melissa Shergold

I had an idea to implement a series of ‘trend’ posters for the hairdressers Toni and Guy.

Following the news story: http://www.bbc.co.uk/news/blogs-news-from-elsewhere-26747649 that stated men in North Korea now must all follow his haircut, I thought this would start off the hair icons, and I could also use popular ‘looks’ that are requested a lot in hairdressers.

By focusing simply on the celebrity headshot and saying you can get their look it suggests that the hairdressers already know what you want so if you go in and ask for that particular style they would do a good job. It also helps add a little humour and familiarity to the advertising as often the print ad’s only use hair models and are quite dull. With the line of copy ‘be the trend’ it also encourages people to almost become their alter ego and embrace the styles, as well as emphasising the desirability.​

Snickers by Will Moir & Elliot Bates

A response campaign from Snickers. 'You're not you when you're hungry' this simple tag line can relate to so much. We decided to make this the basis for all of the worlds cock ups and screw ups.

This is an ongoing campaign which builds in size dependent on how much our world can do something ridiculous.

Durex by Chloe Somerville & Eddie Belhay

Response to the Spring clock changes. To be scheduled for the 24 hours before the clock changes to remind men to stock up. 

Nike by Jon Vella 

"Just do it" is a great line. But what does it really mean to the consumer?

Its a promise they make to themselves when they purchase a nike product. I wanted to follow the consumer to keep them motivated in the choices they make.