Official New Short Film this October | Breaking News
In a Licence Global article, Paul Gitter, the executive vice president, reveals Disney's licensing plans for 2026.
Licence Global's second question in the interview with Gitter asks, โFrozenโ remains one of Disney's biggest franchises, and "Frozen 3" is on the horizon in 2027. How are you building excitement for the brand,ย from products to fan moments, leading up to the new film?ย "Frozenโ remains one of Disney's biggest franchises, and "Frozen 3" is on the horizon in 2027. How are you building excitement for the brand, from products to fan moments, leading up to the new film?โ
Paul Gitter answers, โFrozenโ has proven to be a powerhouse brand for Disney Consumer Products and is expected to be one of our largest efforts ever with strong execution planned across the entire Disney ecosystemโ from new in-park experiences like Disneyland Parisโ World of Frozen to new film and streaming content. Our strategy continues to serve core fans with new show-to-shelf products tied to short form content, as well as expand to new demographics and categories. With over 10 years of content and more on the way, fans of the franchise span generations โ girls who experienced the release of the original โFrozenโ film are now young adults, girls who watched โFrozen 2โ are now tweens and teens and so on. While our core girl audience is growing up, their love for the story remains unchanged. Therefore, our strategy is beginning to look at brands that resonate with older audiences like PANDORA, allowing young women to express their fandom in subtle, more sophisticated ways. โFrozenโ Fan Fest in October has become a strong annual event for our fans to celebrate their love for the story and characters, with new product launches and digital content. Weโre excited to kick off the countdown to โFrozen 3โ with a new short this October, ahead of our biggest ever cross-company movie marketing campaign in 2027. โ
Our so-thought unrealistic wishes have come true!! They were listening!! A new Frozen short is officially releasing this year in October! I love how Frozen fan fest in annual tradition and something Disney is using wisely. We all wanted a short but never thought we'd get one since we're running up close to Frozen 3 but it looks like that's the perfect time to release a short movie! And if it's to kick off the promotion era of Frozen 3, maybe this short will give us some insight on what Frozen 3 could be about!
Frozen 3 is much bigger than we thought if they're gonna go all out in the promotion and calling it now, their โbiggest ever cross-company movie marketing campaign in 2027โ!! I don't want to get hopes up to an unrealistic point but this is definitely building the anticipation!! I don't think we're ready for thiss!!
