Type as an image
In this assignment, we were required to generate a list of ten random words and select five of them at random. The chosen words were Chop, Empty, Boring, Little & Hustle. Following this, we created expressive typography for each word, ultimately selecting one for further exploration. I chose the word ‘CHOP’ for my final project.
While I initially explored several concepts for my final project, I ultimately decided to focus solely on the word ‘chop’ to strictly follow the assignment guidelines. The four discarded ideas were visually interesting but did not fully meet the requirement to emphasize typographic manipulation over illustrative elements.
My layouts are:
Later, we were asked to create the word in class using found objects. For ‘chop,’ I printed a sheet full of negative words, then cut out half of the word ‘chop’ from it, with the other half appearing shredded and falling apart. Using that as an image, we were then asked to design magazine layouts.
I added additional layout with just the expressive typography.
This expressive typography exercise helped me explore how type can show mood, tone, and emotion beyond just the meaning of words, making designs more interesting and impactful. By creating experimental layouts, I learned to push the limits of traditional design, challenging usual rules of alignment, grids, and legibility to find new ways of visual expression.
