Wordplay: Using doublespeak to manipulate your readers!
Doublespeak distorts, like a cuttlefish squirting ink. It makes the bad seem good, the negative positive, the unpleasant attractive.
It frames reality in a different way than it really is. For example, reframing an act of war as a âdefensive freedomâ and a ânecessary action to protect our way of lifeâ.
Euphemism: Using mild or vague terms to mask harshness or unpleasantness.
Example: Referring to tax increase as ârevenue enhancementâ, shellshock as ââoperational exhaustionâ.
Jargon: Using special(pretentious, obscure) language that confuse, and exclude those not familiar with the terms.
Example: âThe machine has a baseplate of prefabricated amulite, surmounted by a malleable logarithmic casing.â
Gobbledygook: Using complex, convoluted language to appear sophisticated and official.
Example: Instead of saying âWe are cutting costsâ, say âIn alignment with our strategic operational objectives, we are initiating a paradigm shift in our financial allocation protocols to optimize resource utilization and enhance fiscal prudence across all departments.â
Inflated Language: Using grand words to make things appear more significant.
Example: Referring to a janitor as a âsanitation engineerâ.
With doublespeak, deceptive language is normalized, politicians donât lie but misspeak, illegal acts are inappropriate actions, and a fraud is a miscertification.
âIf thought can corrupt language, then language can corrupt thought.â -George Orwell.
The above is my summary of this video:Â https://www.youtube.com/watch?v=CzsEp_hakK4
I like the concept of doublespeak, reframing, and tuning words to convey same-ish, yet different meanings.