#dotmailer

A MORNING WITH DOTMAILER

Yesterday morning I made my way to London Bridge for my first ever #DotLive event. #DotLive is run by Dotmailer, who are a data-driven multichannel marketing platform (and also the email marketing software company my workplace uses!) This particular #DotLive was based around B2B marketing automation and was an insightful and engaging way to start the morning and I thought I’d write a little post with three of my key takeaways.

New Post has been published on http://emailmarketingweb.com/2015/01/26/dotmailer-email-marketing-software-updated/

dotmailer email marketing software updated

The dotmailer email marketing software platform has received an update. Newly released features are centered around dotmailer’s integrations with Salesforce and Microsoft CRM. A number of features are available on the dotmailer email marketing software platform right now, others will follow in the coming weeks.

The features listed below are a summary of dotmailer’s first quarterly release of 2015.

A roundup of the dotmailer email marketing software update:

Updates for both Salesforce and Microsoft Dynamics CRM

Program builder enhancements:

Create leads/contacts/activities in CRM from within an automated dotmailer program

Add a lead/contact to a dotmailer program on an on demand basis directly from the record in CRM

Survey & Forms enhancements:

Survey reports and responses integrated with Salesforce/Dynamics CRM both for general reporting but also at a lead/contact level

Insight: Web & Social:

WebInsight data integrated with Salesforce/Dynamics CRM making web behavioral data available at lead & contact level in CRM

SocialInsight summary of social profile for a lead/contact accessible directly from the CRM record

CRM-First preference management solution:

Create recipient facing email preference centres within Salesforce/Dynamics CRM

Filter lists within CRM or dotmailer based on preferences

Allow for updating of contact/lead held data within CRM

Use preferences to inform dotmailer automated programs/email content

New features for dotmailer for Microsoft Dynamics CRM:

Single sign-on with dotmailer:

OAuth technology allowing CRM users to access the dotmailer automation suite from within Dynamics CRM Associate a CRM user with a single or multiple dotmailer accounts Drag and drop; campaign editing, survey & form creation, segmentation & marketing automation without leaving CRM Drive user adoption by offering new technology in a familiar interface

New features for dotmailer for Salesforce:

Engagement Timeline:

View a lead/contacts full email, web and form submission history on an interactive timeline within Salesforce

Give CRM users access to an ‘at a glance’ single view of the customer

Understand which types of marketing program a customer prospect is most receptive to

Use a lead/contacts digital body language to inform meetings and telephone calls

More details about the released features will be coming to the dotmailer blog soon.

5 Digital Marketing Tactics for SMEs | The Email … – dotMailer

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Very interesting survey email here from dotMailer.

Given that they're supposed to be email marketing experts, it's quite interesting to see the lack of a prominent button/link through to the survey they're inviting me to participate in.

The main copy contains 4 links, only 1 of which links to the survey and is very similar to all the others..