Social media has evolved into a means of not only showcasing products or services, but the platforms are now mediums in which business owners can update their customers on new findings or features. While some may say it’s the most efficient, don’t forget the power of email.
Some people mistakenly equate emails to snail (physical) mail. However, we (The BartDon Agency) don’t recommend discarding your email agents just yet. The problem with relying solely on social media is that posts can be lost in the congestion of timelines. Also, if a user does not check their social media or checks it at the wrong time, your message may not be seen. With email, assuming you have the correct email address, your message is permanent and can always be accessed.
In fact, most platforms offer integration with email clients to easily send out email blasts to your customer list and/or followers. A great product offering and an eye-catching email goes an extremely long way. It increases sales, clicks, and traffic to your site.
The key is to have a workable template, an intriguing display, and a captivating subject line. Here at The BartDon Agency, we can create custom templates, organize your email integration throughout the various platforms, and help brainstorm subject lines. We have experience with most large enterprise email platforms as well as the smaller platforms (Mailchimp, iContact, HubSpot, Constant Contact, etc.)
Implement an email sign up on your website, blog, social media page, LinkTree, and wherever you can and watch customer engagement increase!
