Determining an Illustration Style Part II
With the release of Pose & Draw Dinosaurs coming soon I thought Iโd follow up the piece I wrote almost a year and a half ago now on the dinosaur illustration style for the app (http://flashmapper.tumblr.com/post/75260054182/determining-an-illustration-style).
Here are the finals from January 2014 again for quick reference.
As I programmed through the rest of the spring โ14 on the functionality I looked at those dinosaurs more and more and didnโt like them. It took me an entire month to do just 3 illustrations and I needed at least 16 for launch. I also didnโt feel like the shadows / highlights were very strong and something felt kind of dead and faded about them. I wasnโt confident I could produce up with the right illustrations for the app.
Through this time I had started following @sketch_dailies on Twitter and sometimes even made a submission myself if I liked the topic. Sometimes I went to the sites of illustrators I liked and came across Anna Rettberg, @aerettberg on Twitter (http://annarettbergillustration.tumblr.com/). She has a character style that reminded me of Bruce Timm and also was a bird fanatic. She had pages and pages of bird art, which of course made me start to think of the dinosaurs, They were in the same kind of style I was looking for. These warblers really stuck and got my attention (http://annarettberg.blogspot.com/2014/01/warblers.html).
Then I also came across some dinosaurs on her page as well and thought I should reach out (http://annarettberg.blogspot.com/2013/02/dinosaurs.html)
We agreed to try a few dinosaurs while I pushed through some updates to Toddler Tap! through paid expansions that would hopefully to pay for her to do all the dinosaurs. I showed Anna the blog post from last year where I outlined what I was looking for, gave her a beta of the app, and she did versions of Plateosaurus and Coelophysis (sheโs owns the copyright but allowed me to post).
Compared to my originals they are more vibrant and look more like organic drawings. I was sold. Anna for sure would be the one to do the app. Unfortunately people werenโt sold on the Toddler Tap! expansions. Sales got better but nowhere near enough to have Anna do 16 dinosaurs, so I had to break off the project.
December hit and I had to face the reality that if I wanted this app to happen I would have to go back and do the dinosaurs myself, something I really wasnโt sure I could do, and do even more quickly than before.
I decided to try some changes. I laid out a production schedule, backtracking from when Iโd need to submit in order to be in the app store a week before Jurassic World opened. I needed to finish the 16 dinosaurs by middle of March, meaning I needed to do 3 every 2 weeks.
The previous version I tried really hard to do clean, uniform lines. That was gone. Annaโs lines were thicker and more organic. They gave the dinosaur more life and made it look more like an illustration. I started with a quicker, sketchier line.
Already I was liking this more. I also picked up bolder, more saturated colors.
Shading is the area that took the most time in the previous round. Iโm not very good at it and I was trying to paint shading and lighting in color with lots of blurring, etc. They didnโt seem very bold or real on the animals. They still felt fairly flat considering all the time that went into them.
I decided to forget color and just paint in black and white against a flat gray version.
Iโd just focus on making it look like a 3D rendered model. How round should things look? How dark / light should sections go? I used the same thought of quicker strokes where someone could still actually see my movements.
These went much faster. Then, however, I struggled with how to blend these layers in. Nothing looked right. I went back into Annaโs files to see how she did it and was shocked. Her light layers were a light yellow set to soft light in Photoshop and her dark areas were all purple and multiplied in.
I wasnโt shocked because of how simple it was, I was shocked because itโs EXACTLY what I used to do for shaded relief back when I was a cartographer. I would make the map a flat gray, render light / dark layers, and use the exact same colors and exact same blend modes. I had completely forgotten about this technique.
Now the dinosaurs started popping. Compared to the old ones they looked much more vibrant and alive.
Not only did the dinosaurs look better but I could make them much faster. I was cruising along at 2-3 dinosaurs a week, which meant I could increase my launch list from 16-22 dinosaurs.
While I was disappointed I couldnโt keep working with Anna it was time and money well spent. Her samples helped shift my style and pull off dinosaurs I liked much better for the app.