sweet bro and hella jeff is a situationist masterpiece
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sweet bro and hella jeff is a situationist masterpiece

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Jésus
Le point fondamental de Jésus est, comme l’a bien compris ce génial gredin de Nietzsche (a qui ça plaît assez étant donné l’origine sociale du personnage), de (se) laisser faire (*)… Le vrai est banni.
Secondairement vient la charité envers les exclu.
Exactement !
…
Il faut rester divisé…
En effet, ni plus ni moins ! De toute façon l’ego, qui en son point culminant (là il ne faut pas simplifier) se veut un remède contre la division, n’y pourra jamais vraiment rien… par le paradoxe même de ses différents versants. De fait c’est un terme équivoque…
(*) Mais en bon sophiste il oublie de préciser : par peur, quitte à inventer (ce qui n’est pas vraiment possible) des désirs, puis des bons sentiments… Attention, je ne dis pas que ce n’est pas compréhensible… mais inacceptable au fond !
#5: the lil mcdonald's happy meal toy phone
The Lil McDonald's promotion which ran in summer 2025 is a fantastic example of simulacra driven by brands which transcends generational experiences.
Baudrillard says there are 4 stages of simulacrum: reflection, perversion, absence, and pure simulacrum, where hyperreality overtakes the real.
Whereas older happy meal toys -- such as the Changeables released in 1987 -- were miniature versions of the food products themselves, this series of new toys are mostly anything but. The toy phone, in particular, stands out to me because it isn't just a facsimile of foodstuff molded in plastic, or an anthropomorphic version thereof like its older cousins from the 80s.
No, it celebrates the absence of reality itself! Kids used to have birthday parties at McDonald's, but the brand itself has tried really hard to reduce its footprint and push takeaway options rather than have people hang out at their stores. They've added kiosks and encouraged mobile ordering to order at so they can hide away all the people that work there, and now they're indoctrinating children with this new paradigm for fast food by way of a plastic toy phone.
Note that the sticker shows 6000 points, which is just enough in rewards to get another Happy Meal. The screen also never finishes loading, which users say is "an accurate representation of the app."
Not only are they manufacturing reality, they're manufacturing their (future) customers too! How's that for hyperreality?
merry debord
https://www.notbored.org/debord.html
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"la société du spectacle" (da 'il podcast di enrico ghezzi')
https://open.spotify.com/episode/7dwwpKFkMAY7cYDbzY9BEo

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17 ottobre, roma: "debord", di anselm jappe
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Desert Islands
Desert Islands is a short film takes a few liberties, in length, text and in music. It’s ironic to think, as I did, that this was something new when, on reflection, this is a model of video making I’ve been using over the years and that probably stretches all the way back to Super 8 projects in the 1980s. Like those early films, Desert Islands uses a text as the basic driver of the video, in this…
qualcuno doveva pur farlo (3 immagini e un estratto) / differx. 2024
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