#dandad

アドミュージアム東京で開催されている「世界のクリエイティブがやってきた！2023展」第1弾、D&AD Awards 2023のコンセプトムービーの音楽を担当させていただきました。ムービー監督は川島真美さんです。ぜひ会場でご覧ください。

**音楽制作への洞察**

日本のインフラが高度に整っていることは、日常生活の中でしばしば見過ごされがちです。

Today we made sure to ensure are mockups were all done to the best of our abilities and checked that the colour codes aligned with Airbnb's official colours. As of now we are awaiting the completion of the website.

Presentation Script: 

K: Slide 1: Introduction.  

Hello. Today we will be discussing our solution to the Airbnb brief: Airbnb Connect. Together, we've explored the challenges posed by loneliness among Gen Z and seniors and developed a concept to bridge connections between these two generations. 

F: Slide 2: Research. 

For our project, we conducted extensive research to understand the nuances of loneliness among Gen Z. Our research was divided into five points, with each member researching one subject and shared research of two topics. These topics included insights into Gen Z behaviours and values, extending to existing digital tools or platforms that aim to connect people offline. Our findings provided valuable insights into the factors contributing to loneliness and the current digital space for Gen Z. 

M: Slide 3: Insights. 

As we delved into our research, key insights emerged. Gen Z, comprising individuals aged 18-24, reported a significant sense of loneliness, with 73% admitting to feeling lonely at most times. In researching loneliness, many articles would refer to the older population as a means for comparative similarity, and this is something we would take into the ideation stage of the project. 

K: Slide 4: Ideation  

With our insights in hand, we moved into the ideation phase. Through brainstorming sessions and mind mapping exercises, we explored various possibilities to address the loneliness issue. We considered the unique characteristics of Gen Z and seniors, aiming for a concept that would resonate with both demographics. 

F: Slide 5: Concept Development. 

 This led us to the creation of Airbnb Connect, a platform leveraging the power of digital tools to facilitate meaningful in-person connections between Gen Z and seniors. By aligning with Airbnb's vision and incorporating features like 'Connect Experiences', we aimed to enhance the lives of digitally engaged, under-socialized individuals. The concept for Connect Experiences was as follows: 

 The service would provide activities for both generations, run in collaboration with charities tackling loneliness. Depending on location, these activities are sponsored by local charities, such as Age UK for Bournemouth, which has a preexisting scheme for tackling elderly loneliness. 

M: Slide 6: Refinement  

As any good project evolves, so did ours. We engaged in an iterative process, refining our concept based on feedback and ongoing research. Our second stage in research was to look at the specifics of intergenerational connection. We found that a need for connection was clear, with numerous charities devoted to bridging the gap between generations, such as Dorot in the US and Reengage in the UK. We discovered an Australian program, ‘The Old People’s Home for Teenagers’, which would become a leading influence in our project. The show brought together seniors and teenagers with the purpose of diminishing loneliness. Much like our proposed concept, they would partake in activities together to build friendship. Upon our observations, the experiment was a success and both generations of participants saw an improvement in their mental health.  

K: Slide 7: Outcomes 

To make for a fair workload, tasks were split as follows: 

Mar was responsible for the project's print aspects as we identified this as one of her strengths. This included posters that would be put around blue zones (high-senior populated areas), retirement villages and doctor's surgeries. The design of a leaflet was also needed, with a guide as to how to get started on the app. Doing so would allow for the less digitally connected audience to find out about the service. Mar also helped in creating some assets for the Instagram platform. 

Kash was tasked with creating the website. The website was designed as an add-on to the original website. The website acted as a more promotional space for the app, but still integrated features such as the event search bar. 

Flora was initially tasked with any illustrative aspects of the project but found stock imagery to work more effectively. This led to her creating the app and Instagram assets for the project and formulating the base for the presentation. 

F: Slide 8: Challenges 

Our team faced a unique challenge during this project—group sickness. There were instances when one or more team members fell ill, affecting our momentum and the pace of our work. Navigating this hurdle required us to be adaptive and find innovative solutions to keep the project moving forward. This meant effective communication over digital platforms, including a Miro board where we collated our assigned tasks. We embraced flexible work arrangements, allowing team members to contribute remotely, when necessary, as well as reallocated tasks and redistributed the workload to ensure everyone's well-being. 

M: Slide 9: Critical Reflection 

Despite these challenges, we successfully developed a viable concept for the D&AD brief. This project demonstrated the importance of effective communication in achieving project success and highlighted the essential skill of being prepared for unforeseen circumstances. This experience has equipped us with the adaptability necessary for our future careers, where our ability to navigate unexpected obstacles ensures our continued success in delivering results. 

Created slides (2-5):

Following feedback, I adjusted the app to reflect the original airbnb app to allow for consistency and improved the description to communicate the process to which connections are made.

Next, I started working on the Instagram posts:

Title Adjustment:

Adjust presentation title to emphasize how connections are forged through the platform. A subheading that encapsulates the core values of the brand's purpose.

Problem, Insight, and Solution:

Condense the problem, insight, and solution section into one cohesive paragraph.

Website Clarity:

Clearly show that Airbnb Connect functions as an add-on to the original website.

App Progress Communication:

Enhance the communication within the app to provide users with clear updates on their progress in forming connections.

Leaflets and Volunteer Connection:

Emphasise the connection between leaflets and volunteer work, highlighting how the informational material serves as a gateway to volunteer opportunities.

Reflection: