#creatingabrand

A member of our business team, Dorothy, was mainly in charge of the creation of the business card, whilst also using my advice and input to make an effective and professional business card.

This is what the front of our business card looked like, including our brands logo and all relevant information

One aspect i enjoy from the final outcome of the business card is how organised it was, considering the cleanliness and conciseness of the structure. We made the business card with the aim to mirror our website. We did this by using the websites minimalism aspect, earthly tones, and by making the brand name the main focal point. By sticking to a minimalist theme, it makes again use of negative space to prevent overwhelming our target market and to be as precise as possible. I like how Dorothy used mountain imagery to portray our outerwear collection, and by using earthly tones it sticks to our brands vision of being ethical and sustainable whilst also being visually appealing. Her use of a border separates the edges making everything appear more confined and structured. Lastly, by making the logo the central focal point, it makes the attracts the audiences attention to the brands name and logo. 

This is what the back of our business card appeared like once printed.

One thing i would improve on is the soft typography of the contact information. I would have improved by using a bolder, darker font, as the current contact details blend into the background of the card, disrupting the easy accessibility of the brands aim. Another thing i would have personally included in the design is our tagline as i consider it important for our brands visions and aims to be clear to all potential consumers. 

Despite these, i especially enjoy the back of the business card as the mountain flows throughout, creating a fluid, and flowing graphic design. This is a clever spin on other basic business cards, as it differentiates ourselves in a unique, and appealing way. Additionally, i liked how Dorothy has considered the rule of thirds when placing the logo and how it is off central point. This would instantly attract consumers to the brands logo, therefore making an effective business card. 

Showcases our business cards appeared like just after printing.

It is not as hard as you think! All you need to do is a couple of things to get your feet on the group and go running. After creating my first brand I would:

- immediety find something you are pasionate

- pick your audience/find your ideal persona

- Choose what message or service you want to give to your audience

- Create a content calendar

- Find other people that might have the same pages or goals as you to build off one another

Over the last two months of building my own personal brand, is trying to pair up my brand and reposting other brands really increased my following. As well as useng user specfic hastags towards my brand and others that were similar. Another bug thing about creating your own brand is that you want to be pubic. Being public can increase traffic with those that do not even follwo you whe someone of your faolwlling repsots a post and they decide to click on it. 

Don’t wait to start! I started from scratch so can you :)

“Creativity is intelligence having fun” - Albert Einstein www.innovativedigitalconcept.com

Below is an image showcasing how the inside of the store is laid out. It consists of a checkout desk, open doorway plan, clothing rails, three large rocks, fitting area, comfortable seating, and storage cupboards.

I created and drew this plan out to follow the brands image of an outdoor experience from an in store perspective- in particular the three large rocks symbolizing the new outdoor collection. It also has easy accessibility for everyone, including those with disabilities. Additionally, the store has been conveniently and creatively laid out by displaying garments on the rocks and on mannequins, and is situated in the heart of Birmingham.