#corporatese

CLICHÉS (Love is like a rosary: it’s full of mysteries)

A cliché is an overused expression or idea which has lost its originality and is no longer interesting or effective.

 TYPES OF CLICHÉS

•Proverbs- a short, well-known saying which states a general truth or a piece of advice.

An apple a day keeps the doctor away

A leopard cannot change its spots.

 •Idioms- commonly used expression whose meaning does not relate to the literal meaning of its word.

I am over the moon.

Woke up on the wrong side of the bed

I'll take any port in a storm.

Break a leg.

 •Catchphrases- a well-known term, especially one that is associated with a particular famous person.

example:

- "Come on down!" (The Price Is Right)

- "Yabba dabba doo!" (Fred Flintstone)

-"You're fired!" (Donald Trump or Alan Sugar from The Apprentice)

 •Similes - a figure of speech which compares one thing with another to create an analogy.

•Light as a feather.

•He drinks like a fish.

  •Metaphors - a figure of speech which states one thing is another to create an analogy.

•That will put the final nail in the coffin.

•It’s only the tip of the iceberg.

  •Allusion is a figure of speech, in which one refers covertly or indirectly to an object or circumstance from an external context.

“He was a Good Samaritan yesterday when he helped the lady start her car.”

“Chocolate was her Achilles’ heel.”

  •Doublets are pairs of same thing (possibly triplets), especially two words deriving ultimately from the same source or when they have different phonological forms but the same etymological roots.

Shinning, shimmering splendid

Alive and kicking

Peace and quiet

 REMEMBER!

A cliché is a worn-out expression. It is one that has lost its effectiveness through over-usage. But not all proverbs, idioms, catchphrases, similes, and metaphors are clichés.

         CORPORATESE

Corporate

·         of, relating to, or formed into a unified body of individuals

·         produced by or associated with large corporations

 Corporate + ese =The jargon used in corporations and other bureaucracies (Corporate Jargon).

  I think you should reach out/ touch base to Peter and check the status of the invoice.

Jargon: reach out/ touch base

Meaning: To make contact

 It would be a value add if the Robot could fly.

Jargon: value add Meaning: benefit

 Sandra has to boil the ocean if she still wants to keep her job.

Jargon: boil the ocean Meaning: to attempt to do something that is impossible

     LEGALESE

This topic was supposed to have been taught by Mr. Blazo; but unfortunately, the file of his power point presentation got corrupted. He was not able to discuss anything. Anyway, legalese is the formal and technical language of legal documents that is often hard to understand.

     WORD STRESS

Syllable (noun): a unit of pronunciation that has one vowel sound, and may or may not be surrounded by consonants. A syllable can form a whole word or part of a word.

For example, there is one syllable in cat, two syllables in monkey and three syllables in elephant.

 Stress (noun): pressure or tension exerted on a material object.

 In linguistics, stress is the relative emphasis that may be given to certain syllables in a word, or to certain words in a phrase or sentence. Stress is typically signaled by such properties as increased loudness and vowel length, full articulation of the vowel, and changes in pitch.

 Word Stress (noun): the manner in which stresses are distributed on the syllables of a word—called also word accent.

This happens in ALL words with 2 or more syllables: TEACHer, JaPAN, CHINa, aBOVE, converSAtion, INteresting, imPORtant, deMAND, etCETera, etCETera, etCETera.

  Word-Stress Rules

·         One word has only one stress. One word cannot have two stresses. If you hear two stresses, you hear two words. Two stresses cannot be one word. It is true that there can be a "secondary" stress in some words. But a secondary stress is much smaller than the main [primary] stress, and is only used in long words.

 ·         We can only stress vowels, not consonants.

  A.  Stress on first syllable

B. Stress on last syllable

C. Stress on penultimate syllable (penultimate = second from end)

D. Stress on ante-penultimate syllable (ante-penultimate = third from end)

E. Compound words (words with two parts)

boss: what are you working on?

me: reconfiguring the node dereferencing prototype transcoder

boss: can i have that in english please?

me: i make puter go zoom zoom

boss: i can do without the sarcasm thanks

me: ok, im…

me: leveraging our assets to enhance customer satisfaction

boss:great, thanks