There was a general perception that American cars sold poorly in Europe because their styling lacked appeal there. Thus, Scott Bailey, publisher of the βAutomobile Quarterly,β commissioned Bertone to reimagine the Mustang for European tastes. Giorgetto Giugiaroβs Mustang 2+2 concept was presented at the 1965 New York International Automobile Show to resounding acclaim, earning the Best of Show accolade. Not good enough for Ford, however, and the project went no further.
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