Jakamistalouden perusideana on lainata, jakaa ja vuokrata tavaroita niiden omistamisen sijaan. Tällä pyritään tavaran käyttöasteen nostamiseen. Jakamistaloudesta käytetään yleensä englanninkielistä termiä sharing economy, mutta myös collaborative consumption, joka terminä korostaa jakamistalouden yhteisöllisyyttä. (Investopedia 2019.) Jakamistalous on kuluttajalle oiva vaihtoehto, kun tavaraa ei ole tarvetta omistaa, vaan sitä käytetään vain hetkellisesti, sillä kuluttaja säästää siinä usein rahaa.

(Kuva: https://www.bradutch.com/2015/07/21/sharing-economy-to-be-implemented-in-the-netherlands/.)

Eckhardtin ja Bardhin (2015) kuuluisassa artikkelissa jakamistalouden määritelmän yhteisöllisyys kyseenalaistetaan vahvasti. Perheiden ja ystävien kesken tapahtuva jakamistalous liittyy vahvasti yhteisöllisyyteen ja perustuu luottamukseen osapuolten välillä, mutta kun toiseksi osapuoleksi vaihdetaan yritys, voi asetelma olla erilainen. Tällöin puhutaan ennemminkin käyttöoikeudesta maksua vastaan, eikä osapuolten tai muiden käyttäjien välille muodostu välttämättä aina yhteisöllistä jakamista.

Jakamistalous on noussut suureksi trendiksi ekologisuutensa takia, mutta sen kasvamisen on mahdollistanut digitalisaatio (Kaikki jakoon! 2019). Jakaminen on vihreää, ekologista ja tukee kestävää kehitystä, joka on yhä useammalle kuluttajalle tärkeää nykypäivänä. Digitalisaation tuomat mahdollisuudet jakamistaloudelle ovat valtavia ja kiistattomia, sillä ilman Internetin keksimistä ja kehittymistä jakamistalous ei olisi pystynyt kehittymään yhtä laajaksi kuin se tällä hetkellä on. Internet mahdollistaa sen, että alan toimijat pystyvät helposti ja nopeasti tavoittamaan kuluttajat, sekä päinvastoin.

Yritykset, kuten Airbnb ja Uber, ovat jakamistalouden toimijoita. Esimerkiksi Airbnb on luonut yhteisön, jossa matkustajat ja majoituksen tarjoajat löytävät helposti Internetin välityksellä toisensa. Finanssialalla jakamistalouden toimijoita ovat muun muassa joukkorahoitusta tarjoavat yritykset, kuten Vauraus, jossa Internetin välityksellä yhdistetään rahoitusta tarvitseva yritys sekä ihmiset, jotka haluavat sijoittaa rahojansa korvausta vastaan.

Jakamistalouden tulevaisuus näyttää valoisalta, sillä yhä useampi kuluttaja on kiinnostunut muuttamaan kulutustottumuksiaan ekologisempaan suuntaan. Näen, että nykyajan hyperkulutusta tukevat tuotevalmistajat sekä jälleenmyyjät eivät välttämättä tule jatkossa menestymään yhtä hyvin, vaan tilalle tulevat ekologiset ja jakamistaloutta tukevat toimijat. Jakamistalous ja sen tukeminen tuovat mukanaan paljon uusia liiketoimintamahdollisuuksia, jotka menestyvät ihmisten kulutustottumusten muuttuessa. Mielestäni on myös tärkeää, että uusia jakamistalouden yrityksiä perustetaan, sillä se lisää asian tietoutta ihmisten keskuudessa ja mahdollistaa kulutustottumusten muuttumisen tarjoamalla ihmisille vaihtoehtoja.

Lähteet

Eckhardt G. M.; Bardhi F. 2015. The Sharing Economy Isn’t About Sharing at All. Luettavissa: https://hbr.org/2015/01/the-sharing-economy-isnt-about-sharing-at-all. Luettu 28.10.2019.

Investopedia 2019. Sharing economy. Luettavissa: https://www.investopedia.com/terms/s/sharing-economy.asp. Luettu 28.10.2019.

The world is rapidly embracing a new economic paradigm—the sharing economy. This revolutionary concept, built on collaborative consumption, empowers individuals to leverage underutilized assets for financial gain and a more sustainable lifestyle. From renting out spare rooms to offering rides, the sharing economy offers diverse income-generating opportunities. However, navigating this evolving…

Daily writing promptWhat brands do you associate with?View all responses In the contemporary marketplace, brands have evolved into more than mere purveyors of goods and services, hopefully at a fair price and with a fair productive process. They have become potent symbols, evoking emotional responses, shaping identities, and even influencing social status, for those trapped in the message. This…

Collaborative Consumption (CC) and the sharing economy, where consumers do not purchase a product or service, but share it, is growing in popularity. This is due to a trend away from ownership towards experiencing. The first two areas of the economy that this business model disrupted were fare sharing and renting rooms for short periods. Other areas are also influenced but it is unclear which sectors of the economy will be disrupted next. Smaller niches of the economy, or areas where more public-sector involvement is necessary, such as the elderly and the disabled may not be at the forefront and may be the laggards losing out on possible benefits for years.

This research evaluates the current CC business models and identifies 13 ways they add value from the consumer’s perspective. This research further explores whether CC business models fall into two categories in terms of what the consumer values. In the first category, they require a low level of trust while in the second category a higher level of trust is necessary. Our survey evaluates whether there was a difference between CC business models that require a low level of trust such as a taxi service and those that required a high level of trust such as supporting the elderly and disabled.

Figure 1. Comparative spider diagram of value added by collaborative consumption business models for low and high required trust

The analysis verified that the consumer requires 13 types of value added from the business model which can be separated into three categories which are personal interest, communal interest and trust building. It is important for organizations to acknowledge how they relate to these dimensions.

It was found that CC business models can be separated into those that require a relatively low level of trust such as fare sharing and those that require a high level of trust such as supporting the elderly and disabled, as we can see in the figure here. For the business models that only require low trust, the consumer considered the personal interest value added more important, while in the those requiring more trust the consumer rated the value added of trust building higher.

The findings suggest that changing CC business model from one that requires low trust to one that requires higher trust necessitates a significant improvement in how the organisation builds trust. This can be considered a ‘step’ change in trust-building which would have to be a consideration at business model level. Iterative improvements at operational level may not increase trust sufficiently.

Reference

Urban Futurist Jack Uldrich to Discuss the Future of Cities in California

Jack Uldrich, Founder of the School of Unlearning, will deliver a keynote on the future of cities in Glendora, CA. Press Release – Oct 12, 2016 Los Angeles, CA, October 12, 2016 (Newswire.com) – ​​Autonomous vehicles, the sharing economy, MOOCs, Urban farming, and the Internet of Things –these are just a few of the trends that will impact the future of cities and metropolitan regions,…

Are you one of those people who have some extra space at your home and don’t know what to do? If yes, then you have come to the right place because we will tell you what you can do with that space and how you can convert it into a source of an extra income ;) ;) 

What if we told you that, all this hustle can be taken away from your hands if you enlist your space with the help of a platform that makes sure you get the value for money for your space? 

There are very few such platforms on the market that have been successful in the sector. Most of these platforms list the spaces for either commercial purposes or living. But, spaces can be more than just that, they can be creative spaces, event spaces, and much more. But with the current situation in the market, these platforms are falling short to provide such spaces to people. Hence, people have to make do with spaces that are costly and underutilized thus not giving the required customer satisfaction. Therefore, there is a dire need for such a platform that can provide spaces at an affordable price, instant booking facility and helps the occupant with ideas on how he/she can use the space at its fullest.

Raumly is an upcoming artificial intelligence (AI) based platform that is determined to be a game-changer in this market. The platform is focused on space owners just like you and space renters alike. Promoting the philosophy of “collaborative consumption” and thoughtful use of resources, the platform provides spaces on a subscription basis, hourly basis, and with the lowest commission fees on the market. Raumly stands out from its competitors in the market with its add on features such as it will suggest you ideas on how to efficiently utilize the space for your purpose. This is possible because the platform uses the latest computational technology to give the best results. Hence, whether you are a space owner or space renter, you can hugely benefit from the help of this technologically advanced platform.

Amsterdam ejects Airbnb et al from three central districts in latest p2p platform limits

Another brick in the wall for vacation rental platforms: Amsterdam is booting Airbnb and other such platforms from three districts in the city’s old center from July 1, further tightening its rules for such services.

In other districts in the famous city of canals, vacation rentals will only be permitted with a permit from next Wednesday, still for a maximum of 30 nights per year.

The latest…