#brandprotectionsolution

The internet promised democratised investing. Instead, it handed fraudsters a megaphone. 

In 2025, people lost $1.1 billion to investment scams on social media. That number doesn’t include what went unreported.

Today’s scammer isn’t hiding in the shadows. They’re on Instagram, Telegram, and WhatsApp using your brand’s name, your logo, and your customers’ trust to run financial fraud at scale. And when victims realise, they have been cheated, they don’t blame the scammer. They blame you. 

This isn’t just a fraud problem. It’s a brand impersonation problem. 

Google positioned Performance Max campaigns as a way to simplify campaign management for marketers. But it also created new areas that can be exploited if not monitored closely.

One campaign covered every Google channel. The AI handles everything from where your ads show up, who see them, how much you bid, to which creative runs where. You just goal, upload your assets , and let AI do the rest.

And honestly, Performance Max made running ads across Search, Display, YouTube, Gmail, Discovery, and Shopping genuinely simpler. Marketers moved their budgets in, trusted the system, and watched the reach numbers grow.

Imagine working countless hours to perfect your brand identity and persona, only to have it decimated in the mind of a potential customer in a matter of seconds.

This isn’t a hypothetical horror story.

Most brand owners and teams spend considerable time and even more effort building their brand. It’s a harsh reality for many brands in the recent past. The culprit? Lack of vigilance to ensure brand safety.

A few years ago, a media buying agency pulled its advertising budgets from YouTube and Google Display advertising platforms because of an article highlighting the appearance of ads next to neo-nazi and other forms of extremist content.

Just like the placement of ads next to ‘wrong’ content is bad for the brand’s perception, placement of the same ads next to complementary content can potentially drive better results. Ensuring the same is known as ensuring brand relevancy in digital advertising.

What is Brand Mention? In common layman’s language, brand mention means talking about your brand. The only difference, here in the online world, is to talk about or mention it either in social media posts news articles blogs, or any other social media platform. The advantage of brand mention is that it results in having a better brand reputation through engaging the audiences to stay ahead of the competitors. 

Brand Mention in UAE and Middle East.

Why does a brand need to track brand mention? 

Brands need to track brand mentions for the various reasons: 

It helps in understanding what people think of the brand. The positive mention shows their appreciation, approval, satisfaction, and support. On the other hand, negative mention shows that improvement is needed to enhance the strategies. In this way, any potential crisis or issue can be monitored quickly. 

It helps in enabling a real-time engagement with the audience. This means that when the brand responds to the audience’s review, be it positive, negative, or neutral, the brand shows its trust in its audience, and they feel their opinion is held in high esteem. This strengthens the brand-audience bond. 

It also helps tailor the brand’s marketing strategies as the brand has prior knowledge of where and how often the brand is being mentioned. It provides more effective visibility to the brand, resulting in increased sales. 

Brand Mention in UAE and Middle East

In this digital world, tracking brand mention, keeping in mind the sentiments of the audiences, has become essential for safeguarding the brand‘s reputation. This can be done by implementing appropriate advanced tools such as mFilterIt Brand Protection to stay ahead of the competitors. The monitoring of the feedback by adopting a dynamic approach can ensure a brand is more successful. 

Brand Mention in UAE and Middle East.

Imagine working countless hours to perfect your brand identity and persona, only to have it decimated in the mind of a potential customer in a matter of seconds.

This isn’t a hypothetical horror story.

Most brand owners and teams spend a considerable amount of time and even more effort to build their brand. It’s a harsh reality for many brands in the recent past. The culprit? Lack of vigilance to ensure brand safety.

What Is Brand Safety?

Brand safety, in simple words, refers to the practice of ensuring branded content does not appear next to unsavory explicit, or offensive content. While most advertisers are painfully aware of their limited control over the placement of their ads, their consumers are not as discerning as them.

A few years ago, a media buying agency pulled its advertising budgets from YouTube and Google Display advertising platforms because of an article highlighting the appearance of ads next to neo-nazi and other forms of extremist content.

Just like the placement of ads next to ‘wrong’ content is bad for the brand’s perception, placement of the same ads next to complementary content can potentially drive better results. Ensuring the same is known as ensuring brand relevancy in digital advertising.

Both brand safety and relevancy are closely related topics and thus, may be confused with each other. However, in the high-stakes game of branding and advertising, there is no space for such confusion.

Difference between Brand Safety and Brand Suitability

Brand safety is all about ensuring your branded content does not appear next to anything that can be deemed offensive or extremist, or any type of content that your brand does not support. Common examples of such content include hateful content, violence, content that is offensive to a certain section of society, or content being used to spread misinformation.

In some cases, scandals involving influencers that are associated with a brand also qualify as brand safety concerns. Imagine a scenario where a health food ad running on video that contains violence or an ad made for adults featuring in Kid’s videos.

On the other hand, brand suitability refers to the practice of ensuring your brand’s content or ads appear next to positive and possibly relevant content. Brand suitability considerations take into account the context, meaning, and potential impact of a publisher’s content concerning the brand’s needs and audience.

In other words, brand suitability goes beyond the scope of brand safety (preventing brand content from appearing next to offensive content) and ensures that the brand’s content appears in a positive environment.

For instance, a ‘positive’ environment for an automotive ad would be very different from a positive environment for an ad for dog food. If the ad for dog food appears next to content about rescuing animals, it will probably perform better than the same ad appearing next to content about cars.

In the hustle to stand out in the crowd of competitors, brands often miss out on things at the ground level. Where there are many options for consumers in the market, 91% of consumers are inclined towards brands that are authentic to their claims.