Did you know? 

15% of ad spend gets wasted on unsafe inventory. 

Brands lose 30% ROI because of brand safety incidents. 

75% of consumers avoid brands with unsafe ads.  

Brand recall reduces by 25% on unsafe placements. 

That’s the cost of brand safety risks when not taken care of on time. 

Brand safety has become a growing concern for digital advertisers and marketers in 2026. Synthetic, AI-generated content, deepfakes, misinformation, disinformation, and wrong messaging are being spread across large volumes all over the internet. 

Brands spend millions daily on programmatic advertisements with the belief that the ads are shown to genuine users on authentic websites. The truth is that an increasing number of this inventory does not cater to any readership, rather to bids. The advent of artificial intelligence has led to the creation of content farms that produce articles purely based on the objective of getting advertised. 

The term used for such content is referred to as AI slop and poses one of the most significant challenges to media quality and brand safety in digital advertisement today. 

 AI has made it possible to write articles, generate graphics, and create landing pages much faster than even the most professional editorial teams ever could.

If you’re currently managing YouTube Video Action Campaigns within Display & Video 360 (DV360), there’s a significant update on the horizon that you’ll need to prepare for. Started in October 2024, Demand Gen campaigns will become a core feature of DV360. This transition will expand your campaign capabilities, offering enhanced reach, new creative formats, and advanced audience targeting

In this article, we’ll break down what this shift means, how it impacts your current campaigns, and the steps you can take to get ready for the change.

Imagine this: your audience associates your brand with inappropriate content that you never had the intention of funding.

Recently, advertisers raised concerns when their ads on Spotify were found appearing alongside sexually explicit audio content. The issue wasn’t the platform but the association.

These brands never intended to be associated with such content. The ads were placed through automated digital advertising systems designed to maximize reach and efficiency. Yet, the brands got associated.

Brands spend millions daily on programmatic advertisements with the belief that the ads are shown to genuine users on authentic websites. The truth is that an increasing number of this inventory does not cater to any readership, rather to bids. The advent of artificial intelligence has led to the creation of content farms that produce articles purely based on the objective of getting advertised. 

The term used for such content is referred to as AI slop and poses one of the most significant challenges to media quality and brand safety in digital advertisement today. 

DCB fraud risks have grown over the years. It has not evolved into a structural challenge reshaping how telecom operators monetize mobile subscribers across Africa and beyond. This direct carrier billing fraud playbook by mFilterIt is built from the field: real deployments, live transaction data, and direct observation of how mobile billing fraud has evolved across three distinct generations, from device-level automation to behavioral mimicry that defeats every rule-based system built against it.

Recently, advertisers raised concerns when their ads on Spotify were found appearing alongside sexually explicit audio content. The issue wasn’t the platform but the association.

These brands never intended to be associated with such content. The ads were placed through automated digital advertising systems designed to maximize reach and efficiency. Yet, the brands got associated.

This is exactly what happens to brands in the digital advertising ecosystem. Ads today travel across thousands of websites, videos, and platforms through automated systems. While brands carefully plan their messaging and targeting, they don’t always have visibility into where their ads finally appear.

Compliance officers, protect your brand name. Our AI stops illegal and bad photos in real time. It is very accurate and works fast. Do not let harmful content hurt your reputation. See why we have over 1 billion downloads!