Advertise Fearlessly: Best Practices for Brand Safety in the Digital Ecosystem
The CNN-Applebee controversy that happened in February 2022 brought a serious problem faced by digital advertisers to light. The TV news channel ran a âsqueeze backâ ad for Applebeeâs, which was displayed right next to their coverage of the Russia-Ukraine conflict. This attracted a lot of backlash from the public.
The problem of advertising adjacency issues is even more serious in the digital world. While TV advertisers know exactly what content will be shown along with their ads, this isnât true for most online advertisers. While the Applebee incident might have been the result of oversight, the truth is that with TV ads, advertisers have the freedom to make decisions in the interest of their brand safety best practices.
Take A Fearless Approach with mFilterIt
While paving the way through the turbulences of digital advertising, advertisers can still advertise with confidence with the right solution in their hands. mFilterIt empowers advertisers to leave a sigh of relief when advertising by providing the assurance that their ads are placed in a safe environment.
mFilterItâs brand safety solutions software will help to detect unsafe ad placements adhering to the GARM guidelines. It also analyses the content beside the ad placement based on contextuality and relevancy and ensures the ad is placed in a safe and relevant ad placement.
To read more visit Brand Safety in the Digital Ecosystem










