The Korean Business Research Institute released the Idol Individual Brand Reputation Rankings for February 2026, which combines both male and female idols based on a comprehensive analysis of consumer participation, media coverage, and community awareness.
As of February 2026, Jimin has officially extended his record-breaking streak, securing the No. 1 spot in individual brand reputation for yet another month and marks his 35th consecutive month at No. 1.
This achievement proves that Jimin elicits a positive response from his fans. It further shows that his supporters are more focused on protecting his reputation than engaging in petty conflicts on social media. He is genuinely loved and appreciated.
The hate he receives, I believe, mainly comes from a small but loud group of individuals whose presence is amplified online but is not truly representative of the wider public.
“In the end, it’s often the quiet supporters who make the biggest impact—their loyalty speaks louder than any noise.”
And I am one of those quiet supporters. ☺️
