Which shape is bouba and which is kiki? A Lingthusiasm zine
Here are two shapes. If you had to assign the name "bouba" to one of them and "kiki" to the other, which name would you give to which? If you think about it, you probably have a guess… In this Lingthusiasm zine, Gretchen McCulloch gets enthusiastic about these two linguistically famous shapes.
Print and fold your own copies for free!Â
8½ x 11 paper: colour, b&wÂ
A4 paper: colour, b&wÂ
How to cut and fold a minizine
Learn more about bouba and kiki!Â
What words sound spiky across languages? (Lingthusiasm podcast)
Which is "bouba" and which is "kiki"? (Tom Scott Language Files video)
Bouba/Kiki Effect (Wikipedia)
Research cited
Cwiek et al 2021, Novel vocalizations are understood across cultures
Loconsole et al 2026, Matching sounds to shapes: Evidence of the bouba-kiki effect in naïve baby chicks
Öztürk et al 2012, Sound symbolism in infancy: Evidence for sound–shape cross-modal correspondences in 4-month-olds
Styles and Gawne 2017, When does maluma/takete fail? Two key failures and a meta-analysis suggest that phonology and phonotactics matter
More from Lingthusiasm
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