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I never used to love reading. Not because I didn’t want to—but because no one ever helped me find the book that could’ve changed the way I felt about it.

As a kid, I struggled. Reading was hard. School was harder. And over time, I stopped trying. I figured books just weren’t for people like me.

But then something changed.

My daughter, Faith, grew up to love books more than anyone I’ve ever met. She once told me she’d be happy falling asleep on a pile of them—and she meant it.

When I asked her why, she said: “I remember the first book I ever loved. It was The Hunger Games.”

She could point to it. The book. The moment. The connection.

And that’s when it hit me: I never had that. No one ever handed me a book that felt like it was mine. That pulled me in. That made me want to keep going.

Faith gave that to me later in life. She helped me understand what I missed. And I realized I’m not the only one.

A lot of people never became readers— Because every time they gave it a shot, it let them down. Too slow. Too confusing. Not what they expected. So they stopped trying.

There’s too much risk in reading right now. And more than that—there’s too much effort.

In a world of instant everything—fast food, fast apps, fast entertainment—books ask you to slow down before you even know if it’s worth it. That’s the real barrier.

Picking up a book means investing time, attention, and hope. And if it lets you down halfway through, it feels like a waste. That’s why so many people stop reading. Or never start.

The barrier to entry is just too high—and books are losing the battle. That’s what we’re changing.

Just like Spotify reshaped how we find music, or Uber reimagined how we move— We’re here to rethink how people find the right book. The book they’ll actually want to finish.

We’re creating a way to take the guesswork—and the risk—out of picking that next book. So reading feels less like a gamble—and more like something you can trust.

Taking the guesswork out of picking that next book.