#bear armor

To this day I cannot wrap my head around the anti-grizzly bear armor Troy Hurtubise was attempting to make and sell. While the purpose is obvious, a protective suit to allow one to get into a fight with a grizzly bear... Lemme ask a basic question here, what market demographic actively wants to fight a grizzly, head to head? Who? What dumbass is willing to pay money to be prepared for that exact circumstance? Troy really never asked this question even once during the creative process. He lacked the self-awareness to realize hyper specific niche circumstances make for terrible business models. Literally anyone could've told him no one was gonna buy this stupid thing. Fucking Chia Pets had a more sizable target demographic than this shit.