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Unleash the power of audience data for B2B marketing success. Find out how to leverage customer insights and optimize campaigns to boost engagement and conversions.
In the world of B2B marketing, understanding your target audience is key. You want to make sure that you’re reaching the right people with the right message at the right time. But how do you ensure that you’re doing that? The answer lies in audience data.
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Narrative partnered with The Trade Desk to enable seamless audience delivery and UID2 support Match audience data with UID2 identifiers. Deliver them to The Trade Desk. No extra steps, no extra costs. The partnership with The Trade Desk enables organizations to easily and seamlessly match their first-party data with UID2 identifiers and pass them directly […]
The world’s #1 data commerce platform Narrative launched a new partnership with global advertising technology leader The Trade Desk, enabling organizations to match their first-party data with Unified ID 2.0 and make them available for use by advertisers on The Trade Desk platform.
Bring all your channels and systems together
Integrate, transform, augment, and activate your data with a truly integrated, omnichannel audience data engine built to achieve a unified, real-time customer view.
Integrate, transform, augment, and activate your data with a truly integrated, omnichannel audience data engine built to achieve a unified, real-time customer view.
https://www.resulticks.com/platform/audience-data-management.html
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Audience Data Management Platform is marketing automation suite designed by Resulticks for better user segmentation and to leverage valuable digital marketing metrics.
Roku released its Audience Marketplace on Tuesday, designed to let publishers use its first-party data based on how consumers interact with the OTT device. The new marketplace allows publishers to match their audiences with Roku's. The device's first-party data also provides behavioral insights – such as what content Roku users search for or how much... Continue reading » The post Roku Lets Publishers Sell Inventory Using Its Audience Data appeared first on AdExchanger.
