#customer data

A cyber incident at a third-party provider has potentially exposed contact information for Stellantis customers in North America, prompting a company-led investigation.

Source: The Record | Stellantis North America

AI is reshaping B2B customer relationships and fast

AI already influences how businesses: • score leads • predict churn • personalize outreach • optimize pricing • prioritize customers • forecast buying behavior

And most customers have no idea how much AI is shaping those decisions.

That’s the uncomfortable reality explored in my newest article and video: “AI, Customer Data & Trust: The Future of B2B Marketing”

Topics include: → AI transparency → business data ethics → algorithmic bias → black-box decision-making → AI governance → trust in the age of automation

The future of B2B won’t belong only to the smartest AI systems. It will belong to the most trustworthy ones.

📖 Read the article:

Most organisations don’t struggle with a lack of customer data. They struggle with a lack of shared truth. 

When channels operate on different definitions of the same customer, personalisation becomes performative and attribution becomes debatable.

A unified omnichannel view is less about marketing optimisation and more about organisational alignment. 

The leaders pulling ahead are treating customer data as infrastructure, something stable enough that teams can build confidently on top of it. 

In the year ahead, maturity won’t be measured by how many channels you activate, but by how consistently they agree. 

Most marketing teams have more customer data than ever. The challenge is that it still lives in fragments. 

Email platforms, CRM systems, web analytics, commerce tools and support systems often tell different versions of the same customer story. Without a unified view, personalisation efforts tend to stay surface-level. 

An omnichannel customer data model helps teams connect these signals into something usable, not just visible. When data is unified properly, marketers can plan journeys, measure impact, and adapt messaging with far greater confidence. 

The real win is not more dashboards. It is shared understanding across teams. 

The Trust-Building Power of an SSL Certificate.

A customer is about to enter their credit card info to place an order on your site. But their browser shows a warning: “Not Secure.” What do you think they do? Most will immediately abandon their cart, fearing their data is at risk. That single warning can cost you a sale and shatter trust.

An SSL certificate is what enables the “HTTPS” and lock icon in a browser’s address bar. It’s not just a technical feature; it’s your number one signal for security and trust. It encrypts data between your customer and your website, protecting sensitive information like names, addresses, and payment details.

Why HTTPS is Non-Negotiable for Restaurants

For any business handling customer data, an SSL certificate is essential.

It Protects Customer Data: It encrypts information, ensuring it can’t be stolen during transmission. This is crucial for online orders and reservation forms.

It Builds Immediate Trust: The lock icon tells visitors your site is secure and legitimate. It’s a basic expectation for modern websites.

It’s a Google Requirement: Google explicitly marks HTTP sites as “Not Secure,” and HTTPS is a confirmed ranking factor. A secure site will rank higher in search results.

The “Not Secure” Warning is a Reputation Killer

Modern browsers are designed to protect users. They will actively warn them about visiting sites without HTTPS, especially on pages with forms. This warning is a major red flag that will stop customers in their tracks.

How to Get The Green Lock

Securing your site with an SSL certificate is a standard, non-negotiable practice. It’s often a simple process handled by your web developer or hosting provider, and many providers offer it for free.

Check your site now. Look at the address bar. Do you see a lock icon and “https://”? If not, your business is at risk.

Find what Customer 360 really means and how your business can achieve it using CRMLeaf. Gain complete customer insights for smarter decisions.