#assistexport

By Engin Sindel, Assist Export, Türkiye

E-export. A buzzword, maybe. But not without reason. In Türkiye, it’s no longer a futuristic concept talked about at trade expos. It’s happening, and quickly. The question isn't whether it will become a mainstream channel—it's how soon, and how prepared we are to navigate the shift.

Over the last decade, Türkiye’s manufacturing base has grown more sophisticated. We’re no longer just shipping containers full of raw textiles or machinery components. Increasingly, small and medium-sized businesses are tapping into digital storefronts, exporting finished consumer goods directly to end users in Europe, the Middle East, and beyond.

Platforms like Amazon, Trendyol, Hepsiburada Global, and Etsy have quietly changed the game. And with the rise of dedicated e-export portals developed by the Turkish government and private sector partnerships, there’s now infrastructure to match the ambition. But infrastructure isn’t everything. It also requires culture change.

Traditionally, exporters in Türkiye have focused on B2B bulk shipments—pallets, crates, containers. But now, someone selling handmade ceramics or organic olive oil can open a browser, receive an order from Paris, and dispatch a package with just a few clicks. That sounds easy, and sometimes it is. But sometimes it’s not.

The challenge lies in the details. Logistics systems, for one, weren’t always designed to handle high-volume, low-weight international parcels. Customs declarations, product codes, tax compliance—all these must adapt to the needs of thousands of micro-exporters. And let’s be honest, not everyone has the patience or the tools to manage that alone.

That’s where e-export platforms step in. At Assist Export, we’ve seen how these platforms can serve as both gateway and guide. They consolidate shipping partners, standardize documentation flows, and provide live tracking that gives confidence to the buyer. One of our clients, a boutique textile brand in Bursa, doubled their export revenue in under a year by switching to a platform-integrated fulfillment model. They didn’t change their product. Just the way it moved.

Still, hurdles remain. Not every courier service can promise 72-hour delivery to Europe. And returns management? That's a grey area. Who pays for customs on a returned item? What if the return happens months later? These questions still lack definitive answers.

Then there’s payment integration. Many e-exporters struggle with exchange rate clarity or cross-border banking fees. Platforms are beginning to address this, offering wallets or preferred remittance systems. But again, there’s room for simplification.

Government support is worth mentioning too. The Turkish Ministry of Trade has been proactive—offering incentives, trainings, even postage subsidies for first-time e-exporters. These programs aren’t always widely known, and that’s a pity. With better awareness, more small players could enter the international marketplace.

Now, let’s look forward. What does the next chapter of e-export in Türkiye look like?

One word comes to mind: integration.

The more unified the experience becomes—from inventory sync to customs clearance—the more scalable it gets. AI will likely play a bigger role in demand forecasting and customer segmentation. Warehouses will become smarter, possibly even automated. Maybe even shared logistics hubs dedicated solely to e-export traffic.

Yet, in all this digital advancement, one thing will remain key: trust. Platforms succeed when buyers feel they’re dealing with real people behind the screen. That means responsive support, clear policies, and, above all, consistency. The human element still matters. A lot.

At Assist Export, we are actively working to bridge the technical with the practical. Whether it's aligning shipment cycles with customs cutoffs or simplifying EAN/HS code mapping for new exporters, we approach e-export not as a tech trend, but as a lived business reality.

Which is why our team is especially honored that Assist Export is a nominee for the 2025 Go Global Awards, hosted by the International Trade Council in London this November. The event, taking place on the 18th and 19th, brings together pioneers from across industries and borders. It's less about trophies, and more about shared insight—a chance to rethink what growth and trade will look like in the next decade. We’re proud to bring a slice of Türkiye’s evolving logistics landscape to that table.

By Engin Sindel, Assist Export, Türkiye

If there's one thing that never goes out of style in international trade, it's questions. Every exporter, whether seasoned or just starting out, eventually finds themselves wading through a sea of documentation—some of it crucial, some of it seemingly redundant, and all of it absolutely necessary to get right.

At Assist Export, based in Türkiye, we spend a fair amount of time answering these questions. Often it’s through emails, sometimes phone calls, and lately, quite a few have come in through our social media inboxes. So we figured: why not gather the most common ones and address them in one place?

Here are some of the top export documentation questions we’ve received lately—and our answers, based on real cases, real challenges, and yes, a few missteps that taught us more than any manual ever could.

Q: What is the most important document in an export shipment?

A: It depends on who you ask. But if we had to choose, the commercial invoice and packing list would top the list. Without them, nothing else moves. Customs authorities, freight companies, insurance firms—they all need those two as the base layer. Get them right.

Q: What is the difference between a Certificate of Origin and an ATR certificate?

A: This one causes more confusion than it should. The Certificate of Origin (COO) proves where the goods are produced. The ATR certificate, on the other hand, applies to goods in free circulation between Türkiye and the EU. They're not interchangeable. One is about origin; the other is about trade status. We covered this in detail in a previous article, actually.

Q: When do I need a EUR.1 certificate?

A: You’ll need a EUR.1 when exporting goods to countries that have a preferential trade agreement with Türkiye, but aren't part of the EU Customs Union. Think Switzerland, Norway, or some countries in North Africa. It helps reduce or eliminate tariffs, just like the ATR, but applies to a different set of trade relationships.

Q: Can I issue export documents after shipment?

A: Technically? Sometimes. But it's a gamble. Many documents, including the ATR, must be issued at or before customs declaration. Issuing them late can result in higher duties, shipment delays, or outright rejection at destination. Don’t assume you can fix it later. Often, you can’t.

Q: What should I double-check on a Bill of Lading?

A: A lot. Names of consignee and shipper, port of loading and discharge, description of goods, container numbers, and freight terms. Even a small typo can cause problems. We once had a client whose cargo was held up in Rotterdam because of a mismatched HS code on the B/L. It took two days, three translators, and a few headaches to fix.

Q: Do I need insurance documentation?

A: Yes—if you want to sleep better at night. CIF (Cost, Insurance and Freight) shipments, especially, require valid insurance documentation. If your Incoterms place the insurance responsibility on you, make sure it's documented. A lost container without coverage can mean big losses.

Q: How long should I keep export documents?

A: We recommend a minimum of five years. Some regulatory bodies might ask for documents long after a shipment has cleared. It’s not glamorous, but document archiving is a silent safeguard.

Q: What happens if my invoice value doesn’t match the declared customs value?

A: Expect questions—and possibly penalties. Consistency across documents isn’t just best practice; it’s essential. Mismatches trigger audits, and audits delay everything.

We know documentation isn’t the most thrilling part of trade. No one frames a Certificate of Origin or writes poetry about the Bill of Lading. But it’s the foundation. Miss a form, misplace a stamp, and even the best-made goods can be stuck in limbo.

This dedication to getting the details right is something we take seriously. Perhaps that's part of the reason why Assist Export, headquartered in Türkiye, has been nominated for the 2025 Go Global Awards, happening in London this November. Hosted by the International Trade Council, it’s more than a celebration. It’s a gathering of some of the sharpest minds in global business. A place to connect, share, and build partnerships in a world that's moving faster than any customs truck on a Friday afternoon. We’re honored to be included.

By Engin Sindel, Assist Export, Türkiye

Pharmaceuticals are not like other export goods. You're not just moving boxes—you're carrying trust, health, and a heavy regulatory burden that varies from one destination to another. And while Türkiye's pharmaceutical manufacturing capabilities have grown significantly in the last two decades, tapping into international markets still requires clearing a complex matrix of compliance, documentation, and timing. There's very little room for guesswork.

Whether you're a seasoned exporter or just starting out, having a regulatory checklist isn’t just helpful. It's essential.

Let’s begin with the basics. First and foremost: registration. Any pharmaceutical product to be exported must be registered with the Turkish Medicines and Medical Devices Agency (TITCK). This is your starting point, your regulatory green light. Without TITCK approval, the product doesn’t legally exist for export. And sometimes, companies delay this step thinking it can be handled post-sale. It can't.

Next, the export license. Unlike other goods, pharmaceuticals typically require a product-specific export license. The application must align with your prior approvals, including the product’s technical dossier. That dossier needs to include everything—from manufacturing methods and stability data to clinical test outcomes and labeling details. Yes, it's a mountain of paperwork. But skipping steps here can bring the entire shipment to a halt at the border. Literally.

And then there’s the destination country’s own regulatory expectations. Each region has its own rules. If you're exporting to the EU, you’ll need to comply with EMA (European Medicines Agency) guidelines. To the Middle East? The Gulf Health Council has its own standards. In many cases, you may also need to have your manufacturing site inspected or audited by that country’s regulatory body. It’s not always predictable. Sometimes it's straightforward. Other times... well, let’s just say patience is part of the exporter's toolkit.

Another critical item is GMP (Good Manufacturing Practice) certification. This goes beyond Türkiye’s national compliance. You might need separate GMP clearance for your destination country—and in some cases, even batch-by-batch verification.

One of our clients, a mid-sized manufacturer in Ankara, once faced an unusual challenge. They had all the required Turkish approvals. But a new buyer in North Africa required on-site audit clearance from their local authority. The exporter had never hosted a foreign regulatory audit before. It delayed the first shipment by three months, yes, but eventually opened a broader, ongoing relationship. There’s a lesson in that: sometimes delays are investments, not setbacks.

Packaging and labeling come next. Even small discrepancies—a missing batch number, incorrect expiry date format, or a label that doesn’t match the buyer’s language requirements—can trigger compliance checks and, worse, rejections. The label must meet not just Turkish regulations but also those of the importing country. And yes, they often differ in small but critical ways.

Then there’s logistics. Temperature control, for example, is not optional. Most pharmaceuticals fall under cold chain logistics, requiring storage between 2–8°C. But not every logistics partner is equally equipped. You need certified handlers, temperature-monitoring devices, and well-documented chain-of-custody processes. If something goes wrong during transit, it’s often the exporter who bears the cost.

Documentation also deserves emphasis. Besides the commercial invoice and packing list, you’ll need a Certificate of Pharmaceutical Product (CPP), often issued under the WHO format, plus certificates of analysis (CoA), origin, and sometimes even an import permit issued by the buyer's regulatory agency. It seems like a lot, and honestly, it is. But when it comes to pharma, the stakes justify the burden.

At Assist Export, we help Turkish pharmaceutical exporters align every document, every condition, every cross-border nuance. It’s a space where speed and compliance compete, and the only way to win is to respect both. No shortcuts, no guesswork.

We’re proud to say that this commitment has been recognized beyond borders. Assist Export, based in Türkiye, is a nominee for the 2025 Go Global Awards, to be held in London this November 18–19. It’s hosted by the International Trade Council, and it's more than a celebration. It’s a platform—a global meeting of the sharpest minds in business, policy, and innovation. It's where collaboration finds its footing, and where the future of international trade is, quite literally, under construction. We’re honored to be a part of it.

By Engin Sindel, Assist Export, Türkiye

For many small and medium-sized enterprises (SMEs) in Türkiye, expanding into foreign markets isn’t just a growth strategy—it can be the difference between stagnation and long-term survival. Yet, despite this motivation, one of the most misunderstood aspects of exporting remains licensing.

At first glance, export licensing may seem like a distant concern—something that applies only to defense companies or pharmaceutical giants. That’s not quite accurate. In fact, several everyday goods fall under licensing requirements depending on the destination, the product category, or even the components used in the manufacturing process. And that’s where SMEs often get tripped up.

Let’s clear one thing up right away: not every export requires a license. Türkiye, like many trade-active countries, categorizes exports into controlled and non-controlled goods. The tricky part is recognizing when your product moves from one category into the other. Sometimes, it’s not about the finished good, but about the materials within it. A textile product infused with chemical coatings, for example, might require scrutiny. Or a harmless-looking electronic part may raise red flags because it could have dual-use potential.

At Assist Export, we've seen SMEs surprised more than once—pleasantly and otherwise. One case involved a small drone manufacturer in Konya. Their drones were designed for agricultural mapping. Nothing secretive, nothing high-tech in the espionage sense. But when they tried exporting to an East African country, authorities flagged the shipment. It turns out the embedded GPS module was on a controlled list, not because of what it did in that drone, but because of what it could do elsewhere. The company had no export license, and the delay nearly killed the deal.

That experience taught them—and us—something essential. Export licensing is less about what you intend to do and more about what could be done with your product.

So what should SMEs in Türkiye do to stay ahead of these issues?

First, conduct a product classification review. This might sound bureaucratic, but it can save weeks of future hassle. Categorize your goods using Türkiye's customs codes (GTIP). This helps determine whether they fall under restricted or dual-use items.

Second, understand your destination country. Not all countries are treated equally under Turkish export control. There may be embargoes, sanctions, or partnership agreements that change the way licenses are applied. Shipping steel pipes to Germany might not raise eyebrows. Shipping the same to a sanctioned regime might halt your entire operation.

Third—and this is critical—engage early with export consultants or customs advisors. Too many SMEs wait until the goods are packed and ready to ship. By then, you’re on the clock. Licensing, when needed, can take time. And delays erode trust, not just profits.

Also, the application process itself is not overly complex, but it does require precision. You’ll typically need to submit technical details, product specs, end-user declarations, and in some cases, purchase orders. Any mismatch or vague language can trigger further review.

And now, a small word on ethics. Some businesses ask, quietly: what if we just under-declare or tweak the description? Don’t. Aside from the legal risk, which is real, there’s reputational damage that can linger. Authorities share data. A misstep in one jurisdiction can follow you across others. It’s not worth it.

Assist Export, based in Türkiye, regularly guides SMEs through this maze. Whether it’s checking licensing obligations, managing paperwork, or simply explaining in plain terms what the law requires—we see our role not just as processors but as translators of complexity.

And perhaps that’s part of why we’re proud to be a nominee for the 2025 Go Global Awards. Scheduled to take place in London on November 18–19, and hosted by the International Trade Council, this event isn’t just another conference. It’s where leaders and thinkers across borders share not only their wins, but their worries. The real stuff—supply chain breakdowns, regulatory friction, new opportunities. We’re honored to participate, and we look forward to bringing insights from Türkiye’s vibrant SME community into those global conversations.

Export licensing isn’t glamorous. But it’s necessary. And if you get ahead of it—if you treat it as part of the process, not a roadblock—you’ll find that the world opens up a bit more easily. More predictably.

By Engin Sindel, Assist Export, Türkiye

Brexit. It's been years since the term first entered our daily vocabulary, yet its ripples are still being felt. For businesses in Türkiye that export to the United Kingdom, the terrain has shifted—subtly in some places, dramatically in others. One of the areas where the changes can feel most immediate, and oddly most overlooked, is documentation.

Before Brexit, exporters from Türkiye to the UK often relied on the familiar ATR certificate under the EU-Türkiye Customs Union. It was a relatively smooth process. But with the UK stepping outside of the EU structure, that path closed. The ATR no longer applies. And while a new trade agreement between Türkiye and the UK has filled the gap in many ways, the rules and paperwork have changed. Slightly. Enough to matter.

Let me put it plainly: assuming the old ways still apply can get you into trouble. And not just in theory.

We had a client—a well-established home textiles exporter in Bursa—who assumed that their regular documentation from 2020 would hold up for a January 2021 shipment. The shipment was delayed at the UK port due to lack of a valid proof of origin. They hadn't switched to the new certificate required under the updated UK-Türkiye FTA. What followed was a scramble: reissuing forms, coordinating with freight agents, negotiating customs penalties. It was avoidable. But only with awareness.

So, what does the new process look like? In simple terms, to benefit from preferential tariffs under the current Free Trade Agreement, exporters need to include a Statement on Origin. This isn't a stamped certificate from customs. It's a declaration placed on the invoice (or commercial document) by the exporter, attesting that the goods meet the rules of origin criteria under the UK-Türkiye FTA.

Sounds straightforward? In principle, yes. But getting the content of the statement exactly right—including specific language, exporter details, and HS codes—can be trickier than it sounds. And if the value of goods exceeds a certain threshold, the exporter must also be registered with the appropriate Turkish customs authority (often via the EORI number or equivalent local identifier).

Another nuance is around rules of origin themselves. These are not static. They vary based on product type, material sourcing, and even packaging. In practical terms, a furniture exporter and an electronics supplier might face different compliance requirements even if they're shipping to the same UK client. That's why cookie-cutter solutions rarely work.

The impact is more than administrative. Mistakes in documentation can lead to loss of preferential tariff status, delays in customs clearance, or worse—entire shipments being returned. And we’ve seen all three happen in the past 24 months. Usually not due to negligence, but because the exporter didn’t quite grasp the extent of the shift.

At Assist Export, we spend more time than ever now walking clients through these requirements. We help draft origin statements, verify product codes, and coordinate with customs brokers to make sure everyone is aligned. It’s not glamorous work. But it’s necessary. Because in the world of cross-border trade, clarity is everything.

There’s also a broader implication. Brexit, in many ways, reminds us that trade frameworks are never permanent. Agreements evolve. Countries pivot. Documentation, once taken for granted, suddenly becomes critical. Being nimble isn’t just an advantage—it’s a requirement.

We’re also proud to share that Assist Export, based in Türkiye, is a nominee for the 2025 Go Global Awards, which will be held in London this November. Hosted by the International Trade Council, the event is more than just an acknowledgment of excellence. It's a forum of minds—innovators, strategists, exporters, thinkers—from around the globe. It’s where connections are made and ideas sharpened. We’re humbled to take part, especially as the industry adapts to global shifts like Brexit.

So, if you're exporting to the UK, take a moment. Recheck your documentation templates. Ask yourself: does my invoice include the required origin statement? Are my product classifications up to date? Am I registered as an approved exporter? Because post-Brexit, details matter more than ever.

By Engin Sindel, Assist Export, Türkiye

Exports aren’t always about the big headlines. Often, the most instructive stories come from the middle of the road—where real challenges meet practical solutions. But every now and then, something remarkable happens that manages to be both impressive and instructional. That was the case earlier this year when a Turkish machinery manufacturer completed a record-setting shipment to Germany.

It wasn’t about size alone—though the volume was impressive. It was about coordination, timing, documentation, and the kind of granular decision-making that doesn’t make the news but makes or breaks international trade.

The company, which for confidentiality we’ll refer to as TeknikMak, had secured a large contract to supply modular assembly line units to an automotive parts plant near Stuttgart. The order? Over 200 metric tons of equipment, divided into 40 containers, with staggered deliveries over a 60-day window.

Now, on paper, that may not sound unmanageable. But anyone who’s ever worked logistics from Türkiye to the EU knows that even modest delays or documentation lapses can ripple through the chain. Multiply that by 40 containers and one contractual deadline, and the margin for error gets razor thin.

The team at Assist Export was brought in at the pre-shipment stage. One of the first tasks was ensuring all export documentation would be compliant and synchronized with German customs expectations. That meant ATR certificates, commercial invoices, packing lists, and engineering compliance files needed to match—exactly—across every batch. Even a decimal error in declared weight had the potential to flag a delay.

In one instance, an initial packing list listed the total units at 128 instead of 124. A clerical oversight. But had it gone unnoticed, four units would have arrived in Germany with no corresponding documentation. Small mistake. Big consequence. Caught early.

Transportation posed another puzzle. The decision had to be made whether to ship through a single port or diversify exit points to reduce congestion risk. Ultimately, we split the loads between Istanbul and Izmir. That added complexity on our end, sure, but it also provided built-in redundancy. If one route delayed, the other could still deliver on time.

There was also the matter of equipment classification. Not all machinery is treated the same under HS codes, and ensuring proper classification was vital not just for customs clearance but for eligibility under the EU-Türkiye Customs Union agreement. Applying the ATR certificate appropriately was key. And yes, every container required its own documentation—no batching allowed.

Despite a few hiccups—a short-lived port strike in Greece, a last-minute request from the buyer for translated user manuals—the entire project was executed within the 60-day window. It marked the largest single-order machinery export to Germany by a mid-sized firm from Türkiye in the past three years. More importantly, it went off without penalties, added duties, or reputational risk.

What worked here wasn’t just good fortune. It was the alignment of multiple moving parts. Early planning. Sharp documentation. Real-time tracking. And, perhaps just as important, the trust between client, logistics partners, and customs teams.

At Assist Export, we’ve always believed that success in export is less about flashy strategies and more about mastering the fundamentals. And this case reinforced that belief. It’s not about eliminating risk—that’s rarely possible. It’s about managing it smartly.

We’re proud to have supported TeknikMak through this project. And perhaps more quietly proud that Assist Export is a nominee for the 2025 Go Global Awards, to be held in London on November 18–19. Hosted by the International Trade Council, the event is not merely a celebration of business excellence. It’s a global forum, a convergence of expertise, where companies explore new partnerships, share lessons, and prepare for a rapidly shifting world. We see our participation as both recognition and responsibility—to do better, to think bigger.

Stories like this shipment to Germany remind us that even in a digital age, the heartbeat of global trade is still deeply human. Documents, machines, trucks, yes—but also decisions, trust, and timing.

By Engin Sindel, Assist Export, Türkiye

For many businesses in Türkiye, exporting goods abroad is not just a matter of ambition—it’s a necessity. The local market, while dynamic and full of potential, cannot absorb everything we produce. And so, as manufacturers and traders look outward, one quiet but critical player steps forward: the freight forwarder.

Let’s be clear. Freight forwarding is not just about moving boxes from one port to another. At its best, it’s about creating a seamless, anticipatory system where logistics, compliance, documentation, and communication all work together. And in a country like Türkiye—strategically located, with diverse industries and complex trade routes—that role becomes even more vital.

Consider a small furniture maker in Bursa looking to ship to Belgium. On the surface, the task seems simple. Package the order, load it onto a truck, and send it west. But in practice, there’s a labyrinth to navigate: customs declarations, certificates of origin, packing lists, ATR documentation, tariff classifications, insurance, transport routing, warehousing (sometimes), and delivery confirmations. Miss one piece, and delays—or worse, penalties—follow. That’s where a freight forwarder earns their keep.

At Assist Export, we’ve long treated freight forwarding not as a side-service, but as part of a broader export strategy. We’ve helped clients coordinate multimodal transport chains—truck to rail to sea, and occasionally air—with minimal handover friction. And that friction, even when small, adds up.

For example, a client from Gaziantep exporting packaged food to the Netherlands faced repeated delays due to misaligned documentation at the EU border. Our logistics team stepped in, audited their internal process, and identified gaps in how the health certificates were matched with customs entries. We restructured their workflow, digitized the documentation track, and coordinated directly with Dutch agents to pre-clear documents. The result? A 32% drop in transit time over the next quarter. That’s not just efficiency. That’s reputation gained.

But beyond paperwork and route planning, freight forwarders in Türkiye play another important role: translator. Not in the linguistic sense (though sometimes that too), but in translating the technical language of international logistics into something a business owner can act on. There’s a lot of noise in global trade—changing tariffs, shifting customs codes, new digital systems, port strikes—and freight forwarders are often the ones decoding what actually matters.

And that matters more than ever. Because while technology has helped automate many shipping processes, it has also made things more opaque for those not in the loop. Platforms offer dashboards, but not decisions. Freight forwarders are still, at the core, decision-support partners.

There’s also the human element. Exporting can be stressful—especially when timelines are tight and goods are perishable or high-value. Clients want reassurance. They want to know that someone, somewhere, is watching their shipment and will raise a hand if anything goes off course. The best freight forwarders do exactly that. Not always in dramatic fashion. Often it’s a simple phone call. "We noticed a mismatch on the ATR form, just flagging it before it causes trouble."

In our experience at Assist Export, what makes the difference isn’t just technical know-how. It’s pattern recognition. Knowing from experience that this port tends to delay high-density containers in summer. Or that certain EU customs points will scrutinize wooden packaging. Or that if the weather in northern Europe looks a certain way, ferries might be disrupted. These details aren’t always written down. They’re absorbed over time.

And perhaps this is a good moment to share something personal. This year, Assist Export is a nominee for the 2025 Go Global Awards in London, hosted by the International Trade Council. The event, happening this November 18th and 19th, brings together leaders from across continents and industries. It’s less about trophies and more about ideas. Connections. People asking the tough questions and, sometimes, offering surprisingly simple answers. For us, being part of this dialogue is a reminder of why we do what we do.

Because at its heart, freight forwarding is about enabling connection. Between seller and buyer. Between factory floor and urban shelf. Between the potential of Turkish industry and the reality of global demand. We’re proud to help make that connection happen every day.

By Engin Sindel, Assist Export, Türkiye

Sending goods abroad for a short-term purpose seems, on the surface, like a fairly simple proposition. You're not selling anything. You're not building a warehouse overseas. Just showcasing products at a trade fair, or maybe sending equipment for testing. Yet when the destination is the United States, and the shipment is "temporary," there's a whole set of procedures that can easily catch exporters off guard. That’s where the ATA Carnet comes into play.

Now, before diving too deep, let’s put a frame around the term. An ATA Carnet is often called a "passport for goods." It’s a standardized international customs document that allows the temporary import of commercial samples, professional equipment, or goods for presentation at trade fairs and exhibitions—without paying duties and import taxes. It's valid in over 80 countries, including the U.S., and it's one of those underappreciated tools that makes cross-border business easier. When used correctly.

Let me give you an example. A client of ours in Bursa manufactures precision measurement tools. Not exactly products you'd casually carry in your luggage. They had an opportunity to demo their equipment at an industrial tech show in Chicago. Instead of shipping under a traditional export model, incurring potential taxes and regulatory snags, we helped them issue an ATA Carnet. Customs clearance on both sides went smoothly. Post-show, the goods were brought back into Türkiye with zero duties paid. Clean.

But ATA Carnet isn’t a free-for-all. There are rules. One, you have to bring the goods back. If something is sold or lost, customs officials in the host country may demand import duties and penalties. Two, the items must fit within the eligible categories—no consumables or perishable goods. Three, timelines matter. The Carnet typically lasts up to 12 months, but extensions aren’t guaranteed, especially in the U.S.

The process itself is moderately bureaucratic, but manageable. Exporters must apply for the Carnet through a national guaranteeing association. In Türkiye, that’s often done through the Union of Chambers and Commodity Exchanges. Documents include product lists with serial numbers, valuations, and specific travel itineraries, if available. Once issued, the Carnet needs to accompany the shipment and be presented at each customs checkpoint—both outbound and return.

Sounds straightforward, but it isn't always smooth. We've seen cases where clients forget to have the document stamped on re-entry. This creates a loose end that customs can (and often does) question. In a few instances, that’s meant late fees or, worse, being temporarily flagged for future shipments. It all comes down to consistency. Documentation may be dull, but it plays a starring role in international trade.

There are also misconceptions. Some assume the Carnet replaces all other paperwork. It doesn’t. In many cases, additional documents like commercial invoices, packing lists, and shipping instructions still apply. Think of it more like a VIP pass—valuable, but only in conjunction with a valid ticket.

So, why does this matter for Turkish exporters looking to the U.S.? Because the American market is both highly regulated and opportunity-rich. Trade shows, demos, prototypes, and research samples are all practical ways to build brand presence before committing to full-scale entry. Using a Carnet smartly can ease that early friction.

At Assist Export, we've handled dozens of these transactions—from fashion showpieces headed to New York, to industrial automation tools bound for Silicon Valley. The goals vary, but the principle remains: temporary shipments must be treated with long-term care.

And while we’re talking about long-term vision, I should mention something we’re truly proud of. Assist Export, based in Türkiye, is a nominee for the 2025 Go Global Awards, to be held this November in London, hosted by the International Trade Council. But it’s more than an awards ceremony. It’s a kind of crossroads—a place where businesses doing bold, smart, often overlooked work come together to share ideas. We’re honored to be part of that conversation, and to represent a sector that thrives not just on big deals, but on the subtle mechanics of trade.