#exportstrategy

Export growth isn’t just about the product—packaging plays a critical role in compliance, consistency and global scalability.

Documentation and tracking are critical for export reliability.

Many exporters have questions when using customs data, such as:

• Why is data from some countries incomplete? • Why do some companies have no contact information? • What’s the difference between customs data platforms?

Here are the 3 most common questions explained briefly.

1️⃣ Why is customs data incomplete in some countries?

Customs data comes from official disclosures by each country’s customs authority, and transparency policies vary widely.

Generally, countries fall into three categories:

Fully open – Countries like the United States, India, Vietnam, and Brazil publish detailed shipment records, including company names.

Partially open – Some countries only publish trade statistics (HS codes, values, partner countries) without company details.

Not open – Due to privacy or policy restrictions, some countries do not release enterprise-level trade data at all.

So when some platforms claim “200+ countries coverage,” it doesn’t always mean all countries have real company-level data. Some datasets are only estimated from partner-country records.

2️⃣ Why do some companies have no phone or email?

This is another common question.

In many countries, contact information is not a required field on bills of lading, so some shipment records simply don’t include emails or phone numbers.

To solve this, 52WMB provides a contact discovery tool that automatically searches the web and social platforms using company name, website, or product keywords to find emails, key contacts, and social profiles.

This can save a lot of time compared to manual searching.

3️⃣ What are the advantages of 52WMB customs data?

With 15 years of experience and 1.5M+ users, 52WMB focuses on making customs data more practical for exporters.

Key advantages include:

✔ Weekly data updates to keep customer information fresh ✔ Broader data sources – including Belt & Road trade data, global company data, and Canton Fair buyer data ✔ AI-powered lead generation to automatically match potential buyers ✔ Self-developed data cleaning technology to standardize company names, remove duplicates, and improve accuracy ✔ One-on-one customer support to help users get started quickly

Customs data can be a powerful tool for finding real buyers — once you understand how the data actually works.

Uruguay may not be the largest market in Latin America, but its stable policies and business environment make it attractive for many exporters. Instead of relying on guesswork, more companies now use customs data to understand real market demand.

With 15 years of experience in customs data, 52WMB covers 200+ trading countries and regions, updates data weekly, and has served 1.5M+ users. Let’s take a quick look at Uruguay’s import trends in November and December.

📊 Top Imported Products in December

1️⃣ Whiskies

Transactions: 2,526

Value: $10.1M

Whisky ranked first in December. The strong demand is likely driven by the year-end holiday season, when alcohol consumption peaks and importers increase stock.

2️⃣ Articles of Plastics

Transactions: 2,018

Value: $3.88M

Plastic products show high transaction frequency. Although individual orders are smaller, they represent stable industrial and daily-use demand.

3️⃣ T-shirts

Transactions: 1,501

Value: $4.48M

Clothing remains a steady import category. Since December is summer in the Southern Hemisphere, lightweight apparel demand rises.

📈 November vs December Trends

Plastic products ranked first in November, with slightly higher shipment volume — suggesting early stocking.

Whisky had a higher total value in November (nearly $12.8M), indicating some large bulk orders placed earlier.

T-shirts remained stable across both months, showing consistent market demand.

💡 What Can Exporters Learn?

✔ Consumer goods surge during holiday seasons Products like alcohol and apparel become more active toward year-end.

✔ Industrial products offer stable long-term demand Items such as plastic products maintain consistent import volumes.

✔ Order structures change over time Large orders may come earlier, while later months may see more frequent but smaller shipments.

🚀 From Data to Real Buyers

Understanding product trends is only the first step. The real value lies in identifying actual importers behind the data.

Besides customs data, 52WMB also provides:

Belt & Road trade data

Global company registration data

Canton Fair exhibitor data

Plus powerful tools such as:

AI customer discovery system

Contact & email finder tools

Bulk email outreach tools

Instead of sending blind emails, you can target real buyers based on verified trade records, improving conversion rates.

Even though Uruguay is not a massive market, the data shows stable demand for both consumer and industrial products.

For exporters, success doesn’t depend on how big the market is — but on whether you can find real buyers with real demand. 📊

Many exporters struggle with three questions:

Where to find real buyers?

How to get accurate contact details?

How to know they’re the right ones?

Here’s the practical answer: use customs data.

Why Customs Data Works

Unlike Google searches or email guessing tools, customs data shows real transaction records, including:

Actual importer names

Purchase frequency

Recent shipment dates

Product details

That means you’re contacting companies that are already buying your product — not just potential leads.

Platforms like 52WMB (外贸邦) provide customs data covering 200+ countries, updated weekly, with 15+ years of experience and over 1.5 million users. It also integrates business registration data and Canton Fair data for deeper screening.

3 Simple Steps to Find Accurate Buyer Emails

1️⃣ Filter Active Buyers

Focus on importers with transactions in the last 6 months and stable purchasing records. Precision > mass exporting lists.

2️⃣ Use Provided Contact Info

Look for:

Company emails (prioritize domain emails like [email protected])

Phone numbers

Websites

3️⃣ Deep-Dive via Official Website

Check:

“Contact Us”

“About / Team”

LinkedIn links

You’ll often find purchasing managers or department emails — much more effective than generic inboxes.

Use Tools to Improve Efficiency

52WMB also provides:

Email collection tools

AI customer acquisition systems

Bulk email tools

From customer filtering → contact extraction → outreach → follow-up, it builds a complete workflow.

Final Thought

In today’s competitive market, random emailing doesn’t work.

Data-driven development helps you:

Target the right buyers

Reach decision-makers

Improve reply rates

Make deals more predictable

In B2B trade, precision always beats volume.

Many exporters ask:

👉 Which platform really brings paying customers? 👉 Why do I get traffic but no orders?

Truth: No platform is万能. Mature teams combine channels based on product stage and market goals.

Here’s a simplified breakdown of the 4 main channels 👇

1️⃣ B2B Platforms – Easy to Start, Hard to Stand Out

Examples:

Alibaba International

Made-in-China

Global Sources

Pros: Built-in traffic, clear demand, beginner-friendly Cons: Price competition, similar buyers

Tips:

Focus on 2–3 core products (go vertical).

Write titles from the buyer’s perspective.

Actively send RFQs — don’t just wait.

Best for: New exporters & standardized products.

2️⃣ Social Media – Trust First, Sales Later

Platforms:

LinkedIn

Facebook

Instagram

Social media builds visibility and credibility.

Tips:

Position yourself clearly (manufacturer? expert?).

70% industry value, 30% product posts.

Don’t open with price — start conversations naturally.

Best for: Long-term brand building.

3️⃣ Customs Data – Target Real Active Buyers

Customs data shows:

Who is buying

What they buy

Supplier changes

For example, 外贸邦 provides:

200+ countries data

Weekly updates

AI acquisition + contact tools

Full process: Find → Contact → Follow up

Tips:

Analyze buying behavior, not just importer lists.

Use buyer-language keywords.

Combine email + social outreach.

Best for: Teams wanting higher precision & efficiency.

4️⃣ Search Engines – Hidden High-Quality Clients

Main tool:

Google

Often real businesses with official websites.

Tips:

Search: product + importer/distributor

Study company websites carefully.

Use tools to collect contacts efficiently.

Best for: Avoiding price wars.

🎯 Final Takeaway

There’s no “best” platform — only the right mix.

B2B for traffic. Social for trust. Customs data for precision. Search engines for hidden buyers.

Stop relying on one channel. Build a system — and deals will follow. 🌍

Many exporters face the same frustration when using customs data to find buyers:

“I entered the product keyword, but the results don’t look like my real customers at all.”

The problem usually isn’t the data. It’s the product keywords you’re using.

Let’s break it down with real-world trade scenarios—and show how to search more accurately.

1️⃣ Why product keyword searches often fail

Mistake 1: Using Chinese product names Examples like thermos cup, LED light, plastic storage box.

Customs data is based on declaration descriptions, not product listing titles. What you call a product internally is often not how it appears on a bill of lading.

Mistake 2: Searching with only one simple English word Words like cup / lamp / bag are too broad. The result? Huge volumes of messy, irrelevant data.

Mistake 3: Using English for every country Different markets use different descriptions.

For example:

China export records: stainless steel bottle

UK / EU records: vacuum flask

If you only search using your familiar wording, you’ll miss real buyers.

2️⃣ Step one to accurate results: find the real product terms

Method 1: Extract keywords from real bills of lading The golden rule is simple: 👉 Use actual declaration terms, not guessed product names.

Check bills of lading from your customers or target markets and reuse those terms for searching.

With 52wmb Customs Data, the original declaration language is preserved, making it easier to understand how products are truly described in different countries.

Method 2: Use HS codes to lock the product scope If product keywords define how a product is described, HS codes define what category you are actually searching.

The first 6 digits of HS codes are globally standardized, making them the most reliable anchor when names are ambiguous. For more detailed 8- or 10-digit codes, you can check official customs sources—or find them directly through 52wmb’s records.

3️⃣ Advanced thinking: turn searching into a repeatable system

Once you combine correct product terms + HS codes, data becomes scalable.

52wmb doesn’t just provide customs data. It also integrates:

Belt & Road country trade data

Overseas company registration data

Canton Fair exhibitor data

AI lead generation system

Contact scraping & email outreach tools

This creates a full workflow: Identify real buyers → verify company background → find contacts → reach out at scale

From “I can find records” to “I can find buyers, contact them, and develop them continuously.”

If you can extract real product terms from target-country bills of lading and lock the scope with HS codes, customs data stops being “confusing records” and becomes a long-term lead generation engine.

That’s exactly what 52wmb has been refining for 15 years.

👍 If you’re using customs data and still struggling with accuracy, this is the first place to fix.