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Ansoff Matrix PowerPoint Presentation
It has the cells to present your different product and marketing strategies. The pleasant color scheme used in this matrix gives a pleasant look to your presentation. It also has a cool, light color background. It has a simple layout and also easy to understand.
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How To Grow A Business
How To Grow A Business
Ansoff, Diversifikaton
Lernen ohne Leiden
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Los hitos del management en un siglo de Peter Drucker
Los hitos del management en un siglo de Peter Drucker
La gerencia en los 95 años de Peter Drucker Por Jorge Nascimento Rodrigues (2002) Emprendices
1. La gestión es una ciencia empírica antigua.
Siempre tuvo prácticos eximios y numerosos profetas. Algunos son nombres fundadores de los cuales las generaciones más recientes apenas oyeron hablar, como el francés Henry Fayol, el alemán Walther Rathenau, el japonéss Shibusawa, o los americanos Mary…
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Inteligência e Vantagem Competitiva
Inteligência e Vantagem Competitiva
Ansoff (1990) entende que o sucesso da empresa é função da estratégia que ela adota. A estratégia determina a vantagem competitiva da empresa. O autor destaca quatro estratégias competitivas possíveis:
(1) Estratégia de participação de mercado, que consiste na otimização da participação de mercado, que consiste na otimização da participação de mercado através de uma política de vendas agressiva,…
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Igor Ansoff was a Russian American scientist and known as the father of Strategic management. Read more about his biography, publications and books.
Modelos de gerencia estratégica
Modelos de gerencia estratégica
Modelo de Russel Ackoff
En el modelo de Russel Ackoff se resalta la necesidad de comprender la naturaleza de los cambios enforma global y no parcial, para lo cual se debe desarrollar una mejor visión del mundo en concordancia con los nuevos métodos de la época. Ackoff aborda la necesidad de la planeación al expresar que cuando no se planea no se puede evitar que nos alcance la planeación de los…
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