#ansoff matrix

Pakistan Pharma Industry SWOT – Part 28 – Asrar Qureshi’s Blog Post #619

BCG Matrix Vs. GE Matrix

Both are strategic frameworks developed to device a product development strategy. Through a model where companies look to prioritize products that can turn into high market shares and high margins businesses, the BCG does that. The GE Matrix focuses on prioritizing products with a high industry attractiveness and a high competitive strength of the business unit.

In the 1970s, Bruce D.…

BCG Matrix Vs. Ansoff Matrix

Both matrices help organizations assess how to build their product portfolio. The BCG Matrix focuses on creating a success sequence, where new products can be turned into stars (high growth and high market shares products) and cash cows in the longer term (high market shares, low margin industries). The Ansoff matrixassesses how to build a product portfolio based on whether to work on…

Ansoff Matrix Vs. Product Lifecycle

The Ansoff matrix is a strategic framework for building up a growth strategy and manage the product portfolio. Instead, the technology adoption curveis a theory that describes how tech products go through several stages of market adoption based on psychographic segmentation. The technology adoption curve can be plugged into the Ansoff matrix to determine what products might make sense to develop.

All The Product Strategy Key Concepts To Know

A product strategy represents a set of steps, tactics, and a long-term direction a company undertakes through the launch, growth, and maintenance of a product or set of products to reach a defined audience.

Technology Adoption Curve

In his book, Crossing the Chasm, Geoffrey A. Moore shows a model that dissects and represents the stages of adoption of high-tech products. The model goes…

A growth strategy is represented by a set of actions that can help a company gain traction, thus acquire market share more quickly, and combined with business modeling, it can be a driver for long-term success.

Growth strategy frameworks

Growth marketing is a process of rapid experimentation, which in a way has to be “scientific” by keeping in mind that it is used by startups to grow,…

McKinsey’s Seven Degrees of Freedom for Growth

McKinsey’s Seven Degrees of Freedom for Growth is a strategy tool.  Developed by partners at McKinsey and Company, the tool helps businesses understand which opportunities will contribute to expansion, and therefore it helps to prioritize those initiatives.

Understanding McKinsey’s Seven Degrees of Freedom for Growth

As the name suggests, McKinsey’s model outlines seven unique ways that a…