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BBDO (Brazil) for Getty Images

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The spot represents an innovation in that it uses a popular format (streaming online series) to demonstrate the endless possibilities of the brand’s image bank. Instead of creating a spot to simply say as much, we developed interesting, shareable content that gets the same message across, getting much more attention and inserting the brand into people’s everyday lives.

As portrayed in the digital promo developed by BBDO, Brazil, it is common for visually impaired humans to count of guide dogs. Tragically so, it is also common for people to abandon their dogs when they start going blind. Pedigree Human Guides is an educational platform that teaches us how to take care of our dogs that go blind. As part of the campaign, Pedigree even handed out illustrated handbooks to stores and pet shops. The educational material can also be downloaded from www.humanguides.com We feel that this campaign is a brilliant initiative that enables us to give back to dogs. It is something that needs to be shared as much as possible! Dealing with obstacles at home Creating a routine for meals and hydration Venturing out safely Developing memory A different way to play Credits CLient: Pedigree Campaign: Human Guides Advertising Agency: AlmapBBDO, Brazil General Creative Director: Luiz Sanches Executive Creative Director: Bruno Prosperi Creative Directors: Andre Gola, Pernil, Marcelo Nogueira, Keka Morelle Creatives: Rafael de Miranda, Pedro Reis, João Souza RTV: Vera Jacinto, Diego Villas Bôas, Tatiana Martins Content Producer: Marcelo Pignatari Production: Bando Studio Produções Cinematográficas Director: Ale Charro Second Unit: Lucas Rangel DP: Wagner Jabour Editing: Juliana Munhoz Post-Production: Equipe Bando Motion: Pedro Gebara Executive Producer: Marcela Sutter Audio Production: Cabaret Client Services: Ingrid Lopes, Vitoria Capelasso Producer / Audio Post: Gab Scatolin Teacher: André Henrique Coordinators: Verusca Garcia, Nicole Bonnet Illustrators: André Maciel (Black Madre), Estudiorama Final Art: Carlos Henrique Graphic Production: Jose Roberto, Marcos Souza Director of Digital Operations: Rodrigo Falcão Digital Strategy: Nicole Bortoluzo Cassiano Project Managers: Eduardo Bruschi Cardoso, Mayra Otsuka, Diego Honorato da Silva Client Services: Camilla Massari, Pedro Fragata, Renata Zuccarelli Luzzi, Gabriela Nogueira Dias Planning: Cintia Gonçalves, João Gabriel, David Gross, Julia Hodgkiss Prais Media: Daniel Ribeiro, Renata Bordin, Thabata Hidalgo, Taís Trevisol, Wiraquitan de Lima BI: Bruno Mosconi, Helio Silva Balbi, Marina Leitão Approval: David Griffin, Marina Sachs, Daniel Calderoni, Valdir Nascimento, Patrícia Pollice Read the full article

Três meses depois de ter recebido críticas por conta da campanha publicitária exibida no Dia dos Namorados (que mostrava casais heterossexuais e homossexuais trocando de roupa com seus parceiros) a C&A se vê envolvida em uma nova polêmica por conta de uma campanha publicitária. Via http://bitly.com/2c1ZgI8

Na semana passada, a AlmapBBDO e a Bayer passaram pelo ridículo de devolver dois Leões de Bronze do Festival Internacional de Criatividade de Cannes. Via http://bitly.com/2aouL0P

Pepsi Light: Dumbbell http://goo.gl/53Qenc #Design, #AdvertisingAgency, #AlmapBBDO, #BBDO, #Brazil, #DirectMarketing, #NonAlcoholicDrinks, #Pepsi, #PepsiLight, #SãoPaulo

Campanha criada pela AlmapBBDO para a Bayer (Aspirina e CafiAspirina) conquistou um Leão de Bronze na categoria Outdoor do Cannes Lions 2016 (veja aqui). O júri da categoria foi presidido por Ricardo John, CCO da JWT Brasil. Via http://bitly.com/28U5HLy