Cookies Get a Reprieve, But Itās Never Been A Better Time to Ditch Them | Addressability
Cookies Get a Reprieve, But Itās Never Been A Better Time to Ditch Them |Ā Addressability
Today, Google announced that it was extending the testing windows for Privacy Sandbox APIs and postponing its timeline for deprecation of third-party cookies in Chrome to mid-2024. LiveRamp offers publishers and brands better results today ā delaying your move to cookieless only means continuing to cheat yourself out of better performance. Letās look at the industry landscape: Safari, Firefox,ā¦
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