#addressability

Cookies Get a Reprieve, But It’s Never Been A Better Time to Ditch Them | Addressability

Today, Google announced that it was extending the testing windows for Privacy Sandbox APIs and postponing its timeline for deprecation of third-party cookies in Chrome to mid-2024. LiveRamp offers publishers and brands better results today – delaying your move to cookieless only means continuing to cheat yourself out of better performance. Let’s look at the industry landscape: Safari, Firefox,…

Snowflake Summit 2022: LiveRamp Solutions on Snowflake’s Native Application Framework | Addressability

One of LiveRamp’s core goals is to bring our technology where our customers’ data lives—and as public cloud adoption continues its extraordinary growth, that goal has never been more urgent. In our new privacy-centric world, data-savvy businesses face a daunting challenge: how to safely connect their diverse collection of customer data to generate more performance insights and more accurate…

No Cookies? No Problem. Q&A with LiveRamp’s Travis Clinger | Addressability

With 40% of the internet already cookieless, publishers should understand that there is no silver bullet for the end of the third-party cookie. Authenticated identity is the gold standard and will give publishers higher CPMs on their cookieless inventory, but publishers should also explore contextual solutions and plan to test Google’s Topics. Last year, Dev Pragad, CEO at Newsweek, reported…

Five Questions About Mobile Authentications With TeamSnap | Addressability

Advertisers and publishers are adjusting to sweeping changes in the way that marketers reach their customers online. Recent changes applied by regulators and operating systems bring consumers back into focus, requiring marketers and publishers to earn trust by developing direct, trustworthy relationships with end users. First-party data is the gold standard in the renaissance of addressability,…

LiveRamp and The Trade Desk Deepen Partnership with Interoperable Support for RampID and UID2.0 in Europe | Addressability

“We’re almost at a $1 trillion TAM in advertising and that doesn’t even include the data business. There’s enough for everybody if you add more value than you extract,” said Jeff Green, Founder and CEO of The Trade Desk, in RampUp 2022’s opening fireside chat with Scott Howe, CEO of LiveRamp.  This sentiment speaks to the strength of innovation in our industry and underscores LiveRamp and The…

Apple’s IDFA Changes Underscore the Need for Fully Consented Identity Solutions | Addressability

It’s been just over seven months since WWDC 2020, when Apple first announced it would be making significant changes to security measures across its operating system. To put it simply, once these changes take effect, app developers will be required to ask users for permission to track and share their Identifier for Advertisers (IDFA)—Apple’s mobile ID—which is used to facilitate mobile in-app…