#liveramp

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Data collaboration, increasingly facilitated through enhanced clean room environments, is gaining momentum as a strategic approach to privacy-centric measurement. At RampUp 2023 — LiveRamp’s annual conference exploring how data can unlock enduring business value and brand loyalty — executives across media, brands, and technology discussed how this strategy is driving enterprise success. Kemal…

Data collaboration, a strategy once privy to only a handful of brands, is now a growing cross-industry practice deployed to maximize marketing investments and deepen partner and customer relationships. Unsurprisingly, it was one of the hottest topics at RampUp 2023, which brought together a premier roster of thought leaders across industries to explore how data can unlock enduring business value…

Save the Date – 2nd February 2023 – BMMA Martech Days ’23 – Find out what’s in store next year, for Adtech and Martech digital players active in Belgium.

It is obvious that our market and its digital specificities are evolving at a speed where each quarter brings us its share of novelties, which is not always easy to follow in our daily professional life.It is with this in mind that we are organising this first event to allow you to attend the presentation of the major digital novelties of each player (advertising network, tech supplier, support,…

Snowflake Summit 2022: LiveRamp Solutions on Snowflake’s Native Application Framework | Addressability

One of LiveRamp’s core goals is to bring our technology where our customers’ data lives—and as public cloud adoption continues its extraordinary growth, that goal has never been more urgent. In our new privacy-centric world, data-savvy businesses face a daunting challenge: how to safely connect their diverse collection of customer data to generate more performance insights and more accurate…

How to Save Time and Scale with LiveRamp APIs

Organizations have been feeling the pressure to scale their offerings to drive growth without adding more manual work for their teams. That’s why LiveRamp’s APIs are available to make this vision a reality for our customers.   Currently, there are four APIs available for developers on the LiveRamp platform today. During RampUp 2022, members of LiveRamp’s product management and solutions…

LiveRamp’s New Brand Identity | LiveRamp

Today we are proud to launch LiveRamp’s new brand identity and introduce a more modern approach that reflects the company we are today, and our role as a trusted partner. By combining elements of energy, dynamism and simplicity, LiveRamp’s brand now visually communicates what we do for our clients every day.  With LiveRamp, data can do more. Adding a simple slash to our logo creates a literal…