Superb Digital

When Google’s Matt Cutts announced in 2014 that social signals did not act as a ranking factor for webpages, many in the SEO community were shocked, especially given that the company had said the complete opposite in 2010. For years it seemed that SEOs had been laboring under the pretence that social media success translated directly into SEO lift.

Ever since the release of Google’s Penguin and Panda updates, the world of search engine optimisation has seemed to be a rapidly shifting environment, which has forced digital marketers to adapt and change strategies numerous times. That being said, the idea that content and user experience are king and queen have both been around for some time and both still hold true.

However attractive the cost savings of operating a bring your own device (BYOD) policy in the workplace may seem, allowing staff access to mission-critical apps and information on their personal devices, will always have its risks. The trick is in balancing out the financial efficiencies and operational positives against the potential impact of a handset being remotely hacked or falling into the wrong hands.

How to Identify Talented Business Leaders |

Covey’s Matrix is a simple time management tool that every business owner can easily benefit from.