#link building

Learn how digital marketing agencies avoid common retainer optimization mistakes, from scope creep and misaligned KPIs to poor resource planning, using proven systems that improve profitability and long-term client retention. Read more here: https://www.growth-rocket.com/blog/common-retainer-optimization-mistakes-and-how-agencies-avoid-them/

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A couple of years ago, I was obsessed with metrics. DR, referring domains, link count… basically anything that looked good in a report.

Now I’m finding that relevance and actual brand mentions seem to matter a lot more.

One thing that changed my perspective was working with SERPsGrowth on an outreach campaign. I kept asking why they were skipping some really high-DR websites, and the answer was pretty simple: our audience wasn’t there.

At first I thought we were leaving opportunities on the table.

A few months later, I realized those niche placements were sending better referral traffic and even showing up in places I wasn’t expecting when testing AI search tools.

I’m still learning, but I’ve stopped treating link building like a numbers game. I’d rather have a handful of links from sites people in my industry actually read than dozens from random publications that look impressive on paper.

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