Nintendo World store - Rockefeller Plaza, NYC (Opened May 2005)
"The Pokemon Center, an interactive retail destination featuring Pokemon video games made exclusively for Nintendo, opened in 2001 on New York's Rockefeller Plaza. In the fall of 2004, the two affiliated companies decided to reboot that space and place it under the Nintendo banner - while still retaining a sizable Pokemon presence within it.
To create that space it envisioned, Nintendo again teamed with TPG Architecture, which had helped design the Pokemon store. Restrictions include a prohibition against erecting any exterior signage. Hence, designers used the building's existing glass walls to give passersby clear views of the many oversized screens inside.
The centerpiece of the store's interior is a three-sided, two-story video tower consisting of nine rear-projection video screens that show the company's latest games in action. The center of the first floor houses the Nintendo DS area, which features a powder-coated steel table at its center that's surrounded by pod chairs.
The second level houses two main merchandising areas - one for game accessories and the other for Nintendo apparel and gift items - along with dual-sided GameCube kiosks and a surround-sound lounge."
Designed by TPG Architecture
Scanned from 'Stores and Retail Spaces 8' (2007)
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