Smaac Creative Marketing Magazine

In a little over one century we have already lost half of the tropical forest the world once had. And there are still many countries in which deforestation continues. By purchasing certified wood products, you contribute to sustainable forest management worldwide. And help countries like Brazil, Bolivia, Gabon, Congo, Cameroon and Mexico stay nice and green.

A flashmob recreates Rembrandt's painting, The Night Watch, in a shopping centre in Breda to mark the painting's return to the Rijksmuseum in Amsterdam. The museum is due to reopen on 13 April following a 10-year renovation.

A phone call in the middle of the night: your best friend is in trouble. Would you go out and help him? Carlsberg tests some friendships. What would your friends do? Are they true mates?

Just watch and enjoy this Harlem Shake!!

Surfrider Foundation Europe has an awesome campaign for 2013. Stop the plastic invasion. The scene reminds me of Normandy, or Dunkirk, or some other significant event on a beach during WW2. We are beyond lucky to not have to bear witness to a war like that, but we do have a war against plastic on all our doorsteps.  To my European followers - there’s a handy section of the website listing the when and where of all the coastal cleanups! Check it out.

The launch of TNT - a quality series and movies TV channel - in the Netherlands. TNT made a sequel to the viral hit video "A Dramatic Surprise on a Quiet Square". On a cold winter's day, they placed the famous red button somewhere in a Dutch shopping street. Are you ready? Discover what happened this time.

Santa's taste in presents seems to be a bit off this year. The visitors of the Brussels’ Christmas fair are in for a nasty surprise… Petits Riens/Spullenhulp is a non-profit organisation that collects used clothing for people in need. Every year they find tons of trash in their donation containers.

An educated person reads one tree of books every year! Just switch to e-books, because we like trees and so should you.

Don’t let germs settle down’ is the titel of this print advertisement, Maxam is presenting their brand of toothpaste in ‘Civilization-Egypt’ and ‘Civilization Rome’, showing ancient ruins in the context of molar teeth. The detail in the ruins sculpted inside, is remarkable and the whole picture is impressive.

In Brazil, every 2 minutes, a person needs a blood transfusion. And the stock of blood is increasingly low. Donate blood and fill a life with hope. 

We like this clean, clever, new and simple advertisment. There is no need at all to explain this advertisement.

In advance of the first “Hobbit” film coming to theaters, Air New Zealand created a Middle-earth-themed safety video. Finally this video makes you pay attention to all the rules with this unique safety briefing.

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the tickets weren't free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win.

Very nice and simple advertisement from Unicef which raises awareness and understanding of approaches to ending hunger. “16TH October 2012 – World Food Day - Hunger kills 2.5 million children every year. Your donation nourishes: www.unicef.ch” 

For those who send lots of mail, the little packets of stamps are known to be a source of frustrations. The ribbon of stamps develops a mind of its own, unraveling into an unruly mess, taking over your office drawer. Thankfully this has become a thing of the past due to a very simple and effective stamp dispenser developed and produced by Smaac.