Sarah Lorraine Brown

To make everything more accessible, I will be posting my blog onto my online portfolio from now on. Please feel free to check it out. I will continue to post about advertising, public relations, pop culture, and things that inspire me. So if you follow me on tumblr and enjoy my current posts I would love for you to continue to follow my posts on that blog. Thanks to all of you who have liked or reblogged my past posts, I have really appreciated it!

New Blog: http://sarahlorrainebrown.com/?page_id=66

Online Portfolio: http://sarahlorrainebrown.com

41. My Personal Manifesto.

I finally finished my online portfolio! It will always be a work in progress of course, but as of now it's finished. Feel free to check it out and let me know what you think! 

38. Lyric Videos

37. "Sometimes you gotta change things up."

Mike's Hard Lemonade is a wine cooler, more commonly called bitch beer for its high customer base of women. It's been one of those products that men are just turned off of because it's considered to be a woman's drink. It's almost along the lines of purchasing tampons for their girlfriends, guys just don't go out and buy themselves wine coolers. I've known a few guys to get called out at parties for drinking a wine cooler, because usually when you think of wine coolers you think about what high school girls used to go out and get to drink with their girlfriends on a Friday night.

Mike's Hard Lemonade has been trying to take the bitch beer image and try to target men with their advertisements to change the stereotype behind it. They have been doing this for quite a while now, but this particular advertisement from the campaign has caught my eye most recently. I loved it. It made me laugh and I thought it was really clever. It's obvious that Mike's is trying to reach out and connect to a different audience and get rid of the stigma behind its product. But just because they produce witty commercials targeted towards men, does it change the way men feel about the product?

“UO Show Us What U See” and Win $100

  EUGENE, Ore. (May 10,2012) – Many of the activities that UO students enjoy when the weather gets warmer can be harmful to Eugene water quality and the life that relies on it. With spring term upon us we spend much more time outdoors. Activities range from walking the dog, partying on the lawn, barbecuing and of course, floating down the river.

  The City of Eugene Stormwater Program is sponsoring a campus-wide contest asking UO students are asked to share signs of stormwater pollution and prevention through photos and videos.

The photo contest features two categories, pollution and prevention. Pollution refers to anything that affects our water sources, from litter to oil runoff. Prevention refers to anything or anyone preventing pollution from occurring. Both categories will have a 1st prize of a $100 gift card and a 2nd place prize of a $65 gift card.

The video contest is to be a 30-60 second video focusing on stormwater pollution, how it affects us or ways to prevent it. There will be one prize of a $100 gift card.

Additionally, one random drawing winner will receive a $50 gift card.

The contest begins Facebook event on Monday, May 21 with the submission deadline set for Sunday June 3. Submissions will be emailed to [email protected] with the category title in the subject line. Photos will then be uploaded to the City of Eugene Stormwater Facebook page, http://on.fb.me/K21LoZ. Winners will be voted on by the City of Eugene Stormwater Program staff and announced on June 2.

About stormwater:

Stormwater is water that flows across land– and it’s not limited to what falls from the sky. It includes water that runs off any hard surface, from roads to roofs, or even sun-baked fields. In Eugene, this "runoff" is not treated before it enters the storm drain system and flows directly to nearby waterways. That means any pollution collected by the runoff is carried into local streams, creeks and rivers, affecting water quality for plants, wildlife and people in the community -- in short, stormwater impacts all life.

  In east Eugene, storm drains empty into the Millrace and the Willamette River. In west Eugene, stormwater empties into Amazon Creek and eventually makes its way to Fern Ridge Reservoir and the Willamette River.

Stormwater pollution sources are:

Fluids from your car

Food grease and cooking oils that leak from trash cans

Herbicides, pesticides and fertilizers from yards

Pet waste that isn’t cleaned up.

Chemicals for cleaning and maintenance

Trash and litter on streets and sidewalks

Loose dirt from landscaping projects

  Ways to prevent stormwater pollution.

Wash your car in a designated area, such as a car wash.

Keep your car’s engine in good condition to prevent fluid leakage.

Throw your trash away to prevent litter.

Replace leaky trashcans to stop oil runoff.

Plant trees and ground cover to prevent erosion.

Clean up after your pet.

More information can be found at www.happyrivers.org.

Contact:

Dana Nicholson

Account Supervisor at Allen Hall Public Relations

925-360-1595

35. STOP KONY 2012

This movement has become a viral sensation over night. Love it or hate it, it is possibly one of the most viral movements that has ever happened, opening peoples eyes and asking them to take part in a social movement. This movement has spread like wildfire. Just today I got around 10 invites to "Cover My City" for the Cover The Night event occurring 4/20/2012. It's honestly so amazing what social media can do for us these days and this is a great example. 

If you are unaware of this movement, please watch the video above it explains it all. To sum it up, Joseph Kony is a rebel who has forced thousands of children into becoming child soldiers. The organization Invisible Children was formed to help these kids have a voice and help get the word out to the world so that Kony could be stopped. Cover The Night is an event the organization created to spread the word about Knoy. It want sto make him famous, so those who don't already know who he is will. The organization want his name to be known and the story to be told so that people will know what is going on and want it to end.

I am personally all for the movement. There are so many horrible things going on in the world these days and if we can all come together to help put an end to things one by one it can only make our world a better place.

Yes, there are a lot of speculations going on about this movement. Is the money really going to where they say it's going? Is the situation over there really that bad? But these types of questions can be asked about any non-profit organization trying to raise money to help with a cause that we cannot witness at first hand. I know, because I am guilty of these speculations myself anytime I see a commercial asking for money for one cause or another. 

I know there will always be conflict in the world, and there are some things people turn there eyes away from, but if we have an opportunity to make a difference with this just imagine what else people could do if they band together to make a change.

Social media played a HUGE role making this campaign viral. It is amazing to see that social media can accomplish something like this. Just think of what we could do if we all used our social media to make an impact on issues like this rather than to gossip about the lives of celebrities. No, this is not the first time social media has played a huge role in social issues, but it is a great example. It is clear to see that social media has really shaped our lives and has become a game changer to distributing information to mass amounts of people.

34. The Girl Who Silenced The World For Five Minutes

33. @Post_Anonymous - 50 Day Challenge

31. #FreeToTweet

29. The Greatest Speech Ever Made

28. A Message For All The Thinkers Out There

I got on my dashboard today to see it blown up by people liking and reblogging my post from the other day about University of Oregon's President Richard Lariviere and his current situation. Thank you all for that! It's nice to see that other people enjoyed my post about it and wanted to share it with others. It's also very inspiring to see that others care about this issue and feels the need to let their voices be heard.