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The inevitable new influx of people means a roundup of folks talking about "we don't have an algorithm here," "you NEED to reblog things," etc. and I would just like to offer some actually helpful advice.

One of tumblr's best assets is that it offers you multiple algorithmic feeds, including not having one at all. If you are on mobile, you will notice a "following" tab, followed by a "for you" tab, which is algorithmically generated. "Following" only includes posts from people you follow, in reverse chronological order. That's it. The vast majority of tumblr users prefer it this way, as we predate algorithms.

If you are new and looking to expand what you're finding quickly, you can browse under the algorithmic feed and tweak it once you've followed a few blogs and liked a few things - under "settings," you can choose to have posts related to your likes, or the likes of people you follow.

However - again, most users on this website do not use the algorithm. It's for that reason that reblogging posts is of such importance here. Liking a post is an appreciated sign of goodwill, but for the majority of users, it will not boost the post. Many of use use likes just as a save folder.