i'm so julia

Fear does not work as long as there is hope.

There is basically no shipping culture because the emotional center of the show is the relationships between the main cast which are mostly deeply platonic. There was no queer bait so there was no reason to write long gay epics on AO3. The romantic relationship that did exist were satisfying and had closure. Their main villain had all the makings of a Tumblr sexy man EXCEPT that plot and characters (outside of the amnesia arc) didn't try to excuse his actions. He had a rough life. He did shitty things. It was still his choice and he'd do it again. Plus they were refusing from the very beginning to tease any kind of relationship between him and Liv, which for sure would have done numbers but also would have compromised the center of both characters.

In addition it's just a very odd and campy show. They love their stupid puns and over dramatic acting. The premise itself is a hard sell because it sounds so stupid when you try to explain it but rather than trying to tone down the silliness to make the show more palatable to a broader audience, they doubled down and made it more of what it was-- which worked for them.