Micah Rivera

Research

Thumbnails

I recalled an online trend where you had an image of jars with fear labels and you had to fill them up according to how scared you are of that specific fear. So the concept I came up with my infographic used this trend. You would start with a full jar, and as you progress with the phases of the treatment, the jar will be nearly empty. This is to symbolize the progression of your fear vanishing.

The first set of thumbnails was the most effective since it doesn’t distract much from the copy and typography.

I was exploring ways to create my graphics.

Final

Research

Thumbnails

Roughs

Final

1. Research

I went to the store and took photos of the sunscreen aisle to see what companies are doing. I noticed most of the packaging they used have orange, yellow, or blue as the primary color. I find this successful because those colors remind buyers of summer, sun, or the ocean.

I looked for ideas and concepts for systematic packaging on Pinterest: https://www.pinterest.com/mbr9829/p2-packaging/

2. Thumbnails 

From my 30 thumbnails, I picked what I think were the best four and added more details to it.

3. Roughs

The 1st and 3rd rough was chosen as the best ones. Digital roughs were made on Adobe Illustrator.

Rough 1 (Illustration based)

I did a sketch on paper of what I wanted my illustration to look like.

Rough 2 (Image based)

The illustration based packaging was chosen for the final because it worked well with the logo’s vector based look and also because it looked more “fresh” which is one feeling that a sunscreen should make you feel.

3D Mock ups

1. Research

I began listing down skincare products first. I decided to go with sunscreen because I think it’s an important part of skincare but people often ignore it. This made me think that it would be easier to get into the sunscreen market because the demand isn’t as high as other skincare products.

To narrow down my product more, I decided to research the common problems that people usually have with sunscreens. The smell and the environmental impacts were the two angles that I was interested in. 

I also looked into what qualities consumers prefer to see in a skincare company.

I looked at popular sunscreen brands to see what makes them stand out and what makes people buy them. I included their logos to get a sense of the branding that these popular brands go for. However, I found that there isn’t really a common theme with the logos. 

My initial word list was very broad and not specific enough. It still helped that I had an idea for who my target group was. 

There wasn’t a specific problem or brand story for my initial brand names. Each had a different story because I wanted to explore more areas. I still stuck with the target group that I had in mind which helped narrow down the brand stories that cater to that group’s personalities.

During class critique, Coral Sun was the chosen brand name, although the brand story was altered. I decided to go more for an environmental-friendly sunscreen.

2. USP

Most chemical-based sunscreens are toxic to corals, especially to young ones. Coral reefs are homes for many of our marine life. It’s important to take responsibility and make sure the products that we consume aren’t causing harm to the environment.

CORAL SUN is a chemical-free and mineral-based sunscreen that uses zinc oxide as its main ingredient. Zinc oxide is completely safe for corals. It is also an ingredient that works well for sensitive skin. Now you can enjoy the sun without worrying about damage to your skin or to coral reefs.

3. Brand Story

Protecting your skin from the sun is important, but so is protecting our underwater marine life. CORAL SUN is dedicated to doing both with their chemical-free sunscreen that prevents more damage from being done to our coral reefs. 

There is a lack of companies dedicated to making a sunscreen that doesn’t cause more damage to our corals. The experience of the sunscreen user, while important, should not cost coral reefs their existence. CORAL SUN was created to fill this gap in the industry.

4. Thumbnails

I used both the world list and the morphological matrix to come up with thumbnails.

I did studies on different kinds of corals to help with the process.

During class critique, a few thumbnails were chosen to produce 3 digital roughs.

5. Roughs

I decided to do 2 versions of the first logo to see if a flatter base would look better. The second version of the first logo was chosen and I went through the process of experimenting with different typefaces and two different text placements to arrive at my final.

6. Final

Statement of Intent

Statement of Intent

Walking around Downtown San Marcos, you will find a lot of stickers. A lot of these privately owned establishments have stickers on them. On windows, on storefronts, even on walls. Most are for advertising purposes, but are also placed there without authorization. A photograph that says “Private Office” was used as the main imagery. Different photographs of stickers have been placed around the main image. Some are intruding the space taken by the main image to show how these unauthorized stickers are taking up space not meant for them.

Process

Book cover: specialty paper with velvety texture

Title Page

Page 1

Page 2

Page 3

Page 4

Page 5

Page 6

Statement of Intent

Aedras Nelson was interviewed for this project. She’s a body piercer from One & Only Tattoo and has been in the industry for over 8 years. Body piercing started to become an interest for her when she was just 8 years old. She recalled seeing photographs in a National Geographic magazine of people whose culture involved body piercings. That was the start of her career in body piercing.  

Statement of Intent

The word pairing chosen for this project is "delicate" and "sturdy". The government is supposed to be the foundation of a country. It should be the perfect organization that's firm and strong to keep a country in order. However, that doesn't seem to be the case for the U.S government. One small conflict can bring it down and result in chaos, exposing the reality that the government is actually a very delicate organization. A flag was used for the word "sturdy" since it represents the appearance of a strong government while flowers were used for the word "delicate". Pieces of the flag were cut out to show signs of tear and wear. The flag was superimposed over the flowers and made to look like it grew out of the stem. This is to emphasize the overlooked fact that the government is a fragile organization. The flag transitioning to flower petals achieves the same symbolism but shows the effects of being delicate. Scratched textures were layered over the image to highlight the imperfect state of the government. The saturation of the image was lowered to make the colors less warm and look more bleak.

Process