#artc1302

Statement of Intent

For the first part of this project, an uppercase “M” with the Adobe Caslon font was used. The natural object incorporated was a pair of meerkats standing with their backs turned to each other. Adobe Caslon’s uppercase “M” had a straight stem which could be seen as a meerkat standing straight to guard its mob. Although the upper serif was removed, the snout of the meerkats were used to give off the illusion of a serif. The bottom serif was used to form the tail end of the meerkats. 

Franklin Gothic was used for the uppercase letter "R". The manmade object incorporated for this letter was a pill bottle and two pills. The counters of the letter was utilized to create the image. The pills were arranged to mimic how they would look like falling from a bottle. Parts of the “R”’s counter was left as to not lose the letterform completely.

Process

Statement of Intent

The four animals used in this project is a tiger, an alligator, a gorilla, and a giraffe; animals that almost every zoo has. These animals have unique features and form to them that could make them easily identified. Using only polygonal forms, the simplification of the animals’ forms while still retaining their distinguishable features becomes the main objective of this piece. To unify the system, the eye used in each animal is the exact shape and size. The faces of the animals are zoomed in so that the unique features of each animal is emphasized. Although each animal is different in a lot of ways, this pictogram system serves as a unified but effective representation of the four zoo animals.

Process

Statement of Intent

Walking around Downtown San Marcos, you will find a lot of stickers. A lot of these privately owned establishments have stickers on them. On windows, on storefronts, even on walls. Most are for advertising purposes, but are also placed there without authorization. A photograph that says “Private Office” was used as the main imagery. Different photographs of stickers have been placed around the main image. Some are intruding the space taken by the main image to show how these unauthorized stickers are taking up space not meant for them.

Process

Statement of Intent

The word pairing chosen for this project is "delicate" and "sturdy". The government is supposed to be the foundation of a country. It should be the perfect organization that's firm and strong to keep a country in order. However, that doesn't seem to be the case for the U.S government. One small conflict can bring it down and result in chaos, exposing the reality that the government is actually a very delicate organization. A flag was used for the word "sturdy" since it represents the appearance of a strong government while flowers were used for the word "delicate". Pieces of the flag were cut out to show signs of tear and wear. The flag was superimposed over the flowers and made to look like it grew out of the stem. This is to emphasize the overlooked fact that the government is a fragile organization. The flag transitioning to flower petals achieves the same symbolism but shows the effects of being delicate. Scratched textures were layered over the image to highlight the imperfect state of the government. The saturation of the image was lowered to make the colors less warm and look more bleak.

Process