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Big Machine (derogatory)

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the body glitter in the opalite video vs the glitter blood in antihero. just mulling things over
I'm not gonna articulate this well, but there's this phenomenon I keep seeing on the left that I'll call "bean soup rhetoric," wherein someone fails to understand that they are not the target audience for a particular message, or just can't conceptualize why a speaker would craft their message differently to resonate with a target audience that doesn't already completely agree with them.
"The 'God Made Trans People' billboard is stupid! God didn't make me! I'm an atheist!" Okay. The billboard sits along a major highway in Kansas. We can deduce that the target audience is not you—it's the centrist evangelical Christians driving along that road who could probably be persuaded to become allies as long as we choose our words carefully and don't make them feel attacked for not already knowing everything about trans rights issues. Another one I see a lot is, "We shouldn't be talking about how right-wing legislation catches [privileged in-group] in the crossfire when [marginalized out-group] suffers far more!" I know. I agree with you. Which is why you and I are not the intended audience of this argument!
The entire point of rhetoric is to win over someone who doesn't already fully agree with you. In this case, let's say that someone is Jennifer, the moderate center-right mom in your neighborhood who doesn't really know or care about transgender issues but would be absolutely horrified by the idea of her teenage daughter having to submit to an invasive inspection of her body just to be allowed to play soccer. Tell her, "Banning trans students from sports will inevitably subject all student athletes to invasive gender-policing," or "Legal restrictions on gender-affirming care will make it harder for you to access the hormone replacement therapy you take to treat menopause symptoms," and she is more likely to question her existing beliefs and listen to the rest of what you have to say than if you lead with leftist talking points that she already has a calcified opinion about or which she thinks do not personally affect her.
Tailoring the argument to the things she already cares about does not mean we're forgetting that she has more privilege than most—entirely the opposite, in fact. A privileged ally can be extremely valuable. Jennifer votes in every election. And so do all the other ladies at her book club, and church, and in the PTA, and those folks listen to Jennifer. There's a reason both parties were courting suburban women so hard in the last election cycle! If we can find common ground with her on this, if we can get her calling her representatives and talking to her friends and phone-banking and door-knocking and making a stink, that's how the needle starts to move. If I can convince her to take her support away from the candidates who are actively restricting my rights and throw it toward those who want to restore and expand those rights...then I'm sorry, but Jennifer is a more valuable ally to me than the people who agree that the legal boundaries of gender ought to be abolished altogether but refuse to actually do anything except complain online about how both sides are equally bad because the right is trying to force everyone to drink the cyanide kool-aid while the left keeps serving bean soup and they don't like bean soup
"Meet people where they are" is Activism 101, and people seem to be allergic to seeing that this is exactly that.
"Bean Soup Rhetoric" is a very good concept.
And I hope all my big girls lose all fear of taking up space. Fat women are discouraged for their existence on every level of society but we are beautiful and make the world worth living in.
we haven’t talked about taylor mentioning in the NYT interview that a lot of songs are her dancing around something until the bridge where she says it outright - a quirk we’ve talked about loving on here for years!

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today was the deadline for justin baldoni’s crisis pr smear people to release their client list oh everyone else they’ve done smear campaigns on behalf of btw. that’s why they settled
i know this is silly but i love when taylor gets to do normal stuff. especially having lived so long thinking she could only do normal things when her life was a shrunken, hollowed-out version of itself, and now it's big and flourishing and she's STILL able to do normal stuff like go see her friend's play. just makes me so happy for her idk idk
#the monsters turned out to be just trees 😵💫
“I kinda like being a narrator that’s not the person I relate to. So the narrator in Clara Bow is either a studio, like a Hollywood studio person, or a label executive who’s sitting in my mind, behind a desk, and meeting with a brand new starlet who has just come to town. The exec says ‘You look like Clara Bow in this light, it’s remarkable. You’re so special, you’re amazing, we’re going to make you just like her. In my mind, that girl was Stevie Nicks, right? So Stevie Nicks sits down, they tell her she looks like Clara Bow, she’s got those big moon eyes, and, ‘We’re gonna make you just like her. Don’t worry. We’re gonna put you through this machine, and you’ll be a god. The second verse says, ‘You look like Stevie Nicks in this light, the hair and lips.’ So in my mind, that was me that sat down opposite that desk, right? I sit down at a record label and they’re like, ‘You look like Stevie Nicks. We’ll make you the next Stevie Nicks.’ And basically you learn that like, you’re in a machine, and they’re trying to make you into a woman that they just idealized and then discarded. The entertainment industry love-bombs women, right? ‘We love you. We don’t know who you are, why are you even here?’ And so in the last verse, in my mind, it’s a new artist that sits down across from a record label desk, and they say, ‘You look like Taylor Swift in this light, we’re loving it. You’ve got edge, she never did, the future’s bright, dazzling.’ And cause that’s another thing you get when you’re a female in the music or entertainment industry, movies, whatever. It’s like, ‘Oh, you’re like this person that we—they name a big name,’ and they’re like, ‘But you’re gonna be so much better, no, no, no, you’re gonna be cooler. You’re gonna be so much better.’ Like, to offset the comparison.”
— Taylor to The New York Times on Clara Bow (x)
i see why taylor thought the events of TTPD were a microcosm of her entire life to that point
“On Red, there was a song that I wrote a line in a hotel room when I was 22 years old called Nothing New, where I’m, it sounds ridiculous, but at 22 years old, I felt completely washed up. I felt like maybe the only thing that made me special was that I was this like, teen phenom, whatever I was looked at as, so I wrote this song, and it includes lines like, ‘How can a person know everything at 18 and nothing at 22,’ cause when I was 18, I had the Fearless album come out, and I had my first international no 1s, and everybody was like, ‘Oh, this writing, it’s so true, it’s so honest. We feel like she deserves to be here.” And then there was this big upheaval of, ‘No, she doesn’t. No, she doesn’t. She sucks actually.’ And it was like, it really turned the tables on my perception of like, love can be so quickly handed to you and then taken away, and it’s this kind of strange thing with fame, and that was the first time I’d ever grappled with that. Somebody was like, ‘Oh, you’re 22 years old and you’re saying like, ‘Are you tired of me? If you’re not yet, are you going to get tired of me?’’ Because it’s usually something you’d sing about later in life, but the entertainment industry, I’ll tell ya, there’s 10 years for every year you’re in it! But it’s fun.”
— Taylor to The New York Times on Nothing New (x)

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that use of love-bombing brought yet another vital layer of ttpd. it also made me think of maroon for some reason. perhaps her reference to nothing new
i think she thinks an entire 10ish year period of her life was just perpetual cycles of love bombing and then having the love removed and being left to pick up the pieces. not only from men.
like the speak now letter and the glowing headlines turning darker with the fans chiming in while she is getting love bombed not just by men but also by the experience of being on stage and then being alone afterwards. what a colossal mind-fuck. the multiple angles of love-bombing sharpening the beam on her from multiple sources
YUPPPPPP
That interview has me thinking, she sees herself as an explorer of the human condition, and her hope is to present her findings and connect with people over them. She has really transcended pop songwriting.
yes!!!!! i loved what she said about mirrorball - that it sort of hit a spot for her, but she felt like people connect with it so she put it out anyway
i can’t believe how confident and vibrant and sure taylor is
TAYLOR SWIFT | The New York Times Magazine

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Taylor Swift's 2018 label contract provision tied to Spotify stock sales is triggering payouts, marking a major win in her fight for artists
Taylor Swift has spent years fighting for artists — first over streaming economics, then over ownership rights. One of the most consequential clauses she ever negotiated is now paying off.
The "Spotify deal" Swift secured as part of her 2018 contract with Universal Music Group (UMG) is coming through, according to the singer's team, triggering payouts to artists tied to profits from UMG's sale of its Spotify shares.
When Swift signed with UMG's Republic Records after leaving Big Machine Records in November 2018, she made one condition non-negotiable.
"As part of my new contract with Universal Music Group, I asked that any sale of their Spotify shares result in a distribution of money to their artists, non-recoupable," she posted back then in a handwritten-style note on her social media channels.
That final word — "non-recoupable" — is what makes the provision so significant.
In standard recording contracts, many artists are considered "unrecouped," meaning they have yet to pay back advances, recording budgets and other label expenses. In many cases, additional income streams are applied toward those balances instead of being paid directly.
Swift's clause prevents that.
By requiring Spotify equity proceeds to be distributed on a non-recoupable basis, the agreement ensures artists receive actual payouts regardless of whether they still owe money to the label. The funds cannot be used to offset existing balances. As UMG prepares to sell roughly half of its stake in Spotify, according to the company's first quarter earnings report in April 2026, artists will benefit from that deal.
This development is the latest chapter in Swift's evolving relationship with Spotify and the broader music industry.
She famously pulled her catalog from Spotify in 2014, criticizing low payouts and the impact of free, ad-supported tiers. In 2015, she publicly challenged Apple Music over its decision not to pay artists during free trial periods, prompting the company to reverse course within days. By 2017, she returned her catalog to Spotify as streaming became the industry's dominant force.
The once-rocky relationship has since transformed into one of the platform's biggest success stories. On April 23, 2026, Spotify named Taylor Swift its most globally streamed artist of all time as part of the platform's 20th anniversary celebration. She was also Spotify's Global Top Artist in both 2023 and 2024.
Her advocacy has extended beyond streaming and into ownership. On May 29, 2025, Swift published an almost 700-word letter announcing she had finally regained control of her first six master recordings. The singer-songwriter reflected on the broader industry impact of her yearslong fight.
"I'm extremely heartened by the conversations this saga reignited within my industry among artists and fans," she said. "Every time a new artist tells me they negotiated to own their master recordings in their record contract because of this fight, I'm reminded of how important it was for all of this to happen."
“I got a publishing deal when I was 14. I was signed by a guy named Arthur Buenahora at Sony. And he just believed that I had a perspective that mattered. And I actually asked him if he could please hold my songs from being pitched to other artists. I was like, ‘Just give me some time to try to get a record deal. I’m going to try so hard.’ I could almost compare it to the Brill Building. They have these offices on Music Row, or at least they had a lot of them then that were like these small houses—these, like, cottages and bungalows. Now we have these really tall buildings. Basically, you’d go there, and there’d be three songwriters writing in this room, three songwriters in this room, four in this room, two in this room. And I would just go to school, then my mom would drive me downtown 30 minutes, and I’d go and I’d have a songwriting session with someone that I’d never met before. But I really didn’t want to come in unprepared, so I’d walk in with four to five nearly finished things, two half-finished things, 10 hooks, because I just never wanted people to be like, ‘Yeah, there’s this like, little kid that thinks she can swan her way into Music Row and just like, write songs with these hit songwriters.”
— Taylor to The New York Times on coming up as a teen songwriter in Nashville (x)