Lean Mean Stressed Machine

The spirit of Diogenes is alive and well

- spiderverse ‘whats up danger’ scene

- shrek 2 i need a hero sequence

- the incredibles; both the ‘bob discovers syndrome’s plan’ and the entire plane sequence bcs i cant pick just one of these

- prince of egypt deliver us

- the part in napoleon dynamite where the guy runs over the tupperware bowl with his car and it shatters

the very CONCEPT of bodyguards is so narratively juicy and excellent, and I don’t just mean like “character x is character y’s bodyguard so they can be in the same place and fall in love”, I mean the protectiveness, the tension of trying to balance personal and professional, the unified dichotomy of devoted guardian/loyal servant!  the power dynamic.

Part of the reason for it being a tallboy is that aluminum cans are more recyclable than water bottles, potentially infinitely so, while water bottles either have a limited amount of recyclability potential or aren't actually recyclable at all.

The other reason is to literally make it more fun and appealing to drink something other than alcohol at concert venues. Part of getting over addiction or even getting away from a culture that is doing you harm is, in the US at least, heavily associated with becoming "no fun". The idea here is to make water as fun in terms of packaging as alcohol, so people who are going sober, who can't drink, or who are the Designated Driver don't have to feel like they're relegated to the "no fun zone" forever and still get to order something with a silly name. We had these at my brother's wedding as an alcohol alternative and tbh it was really neat.

From the Liquid Death website:

"Most products in the health and wellness space are all marketed with “aspirational” fitness models and airbrushed celebrities. And many of us are tired of it. Why should unhealthy products be the only brands with “permission” to be loud, fun, and weird? And let's be honest, almost all marketing and branding is just theater. So we’re going to treat our theater like a movie theater and have more fun with it."

(found in the forward to The Hobbit Fiftieth Anniversary Edition, 1987)