Protege Media

It seems these days, if you don’t have celebrity alignment with the cause, people are less giving and interested. When there’s a celebrity involved, the “money” you pay them, will drive them to push the foundation, smile for the cameras, and speak about the cause at the appearances they make (Maybe ) making them charitable and humble as their publicist thought it would be good for their image – Does there have to be an ulterior motive to do the right thing! Why not just DO IT, Give Back and DO Good!

And why, All-of-the-sudden, it becomes judicious when a major celebrity is involved in order for people to care and give donations to a charity? It’s A CHARITY! Why does the public need approval to GIVE in the first place? Where’s the Heart of Giving –It seems like the only time we think about “giving” is on Thanksgiving,Christmas and Easter but is it to satisfy our own needs...just for that one day, when we want to feel good about ourselves?

I know there are many foundations and organizations out there, popping up every day and we can’t possibly Help Them ALL –Right? But what if there is a face, what if there is a person whose life is on the line and every second of the day counted…. why do we need a familiar face to make it okay to give?    

We can’t save everyone but we can start by just saving one person at a time.

The goal for "KISS ASPS CANCER GOODBYE!" Charity event is to increase awareness of (Alveolar Soft Part Sarcoma) cancer, encourage early detection, and to raise money in order to help support patients with living/medical expenses as they battle this deadly disease.

To Support the Cause and become a Sponsor or Donor - Click Here -> http://bit.ly/DonateJemsLifeForASPS

Jem's LIfe for ASPS Foundation [email protected] or call: 310.721.0735

TICKETS:$40 Donation ( To our April 11th. Event) http://www.eventbrite.com/e/kiss-asps-cancer-goodbye-2015-t…

I'm watching a movie on Netflix called "In a World" 2013. The name Don Lafontaine came up a lot and I was  "lucky enough" to meet his acquaintance at the Roosevelt Hotel in Hollywood 2006, when his wife Nita Whitaker had phoned me and invited me to see her perform there. She was very sweet and kind and we were in a voice class together and trained with Edward Sayegh.

(Wikipedia) -Don Lafontaine was an American voice actor who recorded more than 5,000 film trailers and hundre...ds of thousands of television advertisements, network promotions, and video game trailers. He became identified with the phrase "In a world...", used in so many movie trailers that it became a cliché.

With the proliferation of mediums to advertise our wares, and everyone talking about social media, it’s easy to see how we can forget what marketing is. But at its essence, marketing is just about communication. It’s about finding the most effective way to clearly get your message across to the customer with the intention that it will generate a sale. The challenge for businesses is to craft messages and submit them in a way that captures the attention (and memory) of the audience. Therefore, great marketers are more than just graphic artists, strategists or eloquent speakers; they also deeply understand the effects of psychology and non-verbal communication.

Communication is the combination of various sensory stimuli, from actual words to the images, scents and related sounds that give the message context. We all know it’s not the same thing to say “Thank you” with a smile on our face as we face the person, as it is to say “Thanks” as you smirk and walk away. Our body language and the tone of our words make a huge difference in the way messages are received, as well as the many other components of context such as location, medium, etc. We can call this intentional vs. unintentional communication. When it comes to marketing, many novices spend a lot of time thinking about the intentional part of their message, but sometimes fail to spend enough time looking at the unintentional aspects.

Intentional communication encompasses all the deliberate words, actions, visual support, etc. that we consciously choose to include in any particular communication. It is what we are actively doing or adding to the message, and the deliberate intention of the message itself. For example: let’s say the person is selling advertising services, their intentional communication might be “As a world-class advertising agency, we deliver results that become sales for you”.

Unintentional communication includes everything else. It might be carelessly chosen words, or the location where the message is being transmitted, it might be facial expressions, etc. In all cases, it is everything that is being expressed by virtue of being present (or not present!) at the moment the message is being transmitted. For example: the same advertising company delivers the same message with the face of a 20 something dressed in jeans and a t-shirt. Unless, they’re targeting the next social media genius who is still in college, it’s going to be difficult to land a world-class client with multi-billion dollar revenue.

These are very simple examples but they highlight the difference between the two forms of communication. The challenge is to translate that information and apply it to your current marketing strategy and/or campaigns. Most companies dedicated to succeeding will hire an expert to assist with marketing so that they can focus on the main area of their business.

Protege Media Group specializes in assisting service providers with creating a consistent brand image through all methods of communication. This means looking at what the client is intending to say, as well as being watchful for the unintentional messages that slip through.

The value of intentional vs unintentional communication lies in consciousness. When the advertiser is conscious of all levels of communication, and acts according to the message(s) contained in each area, then that person can become a very effective marketer. Using all the tools available to transmit the message they want the customer to perceive, the likelihood of the customer receiving the message and finding value in it, is exponential. And when clear messages are received by consumers, then your advertising dollars are well spent.

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Why social media? Because it’s being social and it’s about people connecting with people.

Our societal influence is the desire to gain social approval from others and we need regular, satisfying social interactions.

The first steps to a long term relationship are the possible interaction with strangers that fulfill the need of attachment. Giving your personal feedback, validation, shared experiences and common goals and interests with others, supports a more positive social bond.  

As consumers, we tend to seek the opinions of others about products and services and also attempt to influence others' opinions. Our feelings and perceptions influence how people buy and relate to goods and services.

Learning how beliefs and attitudes spread among groups can help businesses learn how to better get their message out and encourage word-of-mouth marketing.

It’s essential that businesses understand their consumers in order to develop products and marketing campaigns that appeal to their audience .This often involves first figuring out their target audience.

 A successful Social Media Company will begin researching the types of products, services and messages that appeal to these demographic of buyers. By using keyword search filters, analytics and scanning conversations, they can narrow down potential consumers that are most likely to buy a particular product or service. Designing the perfect balance of marketing campaigns will generate the greatest opportunity to attract clients for your company’s brand. 

When comparing traditional marketing like radio, print and television with online marketing, the benefit is in the cost, the time it saves and the amount of targeting and measurement it provides.  

Now is the time to start getting your brand out there by gaining a competitive advantage, boosting sales, brand awareness and increasing the strength of customer relationships.

Protégé Media is a Social Marketing PR company based in Los Angeles. We service local, national and global clients. We provide our expertise in managing online marketing campaigns, leveraging our innovation, leadership and strong understanding of online marketing.

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We are Happy and Proud to ANNOUNCE that Community Now, "GET PLUGGED IN" has officially received their 501(c) 3 Status! Congratulations to Chekota Russell and Shor Denny for their hard work in the Community of Moreno Valley.

Our Mission:

Our goal is to empower the community by coordinating programs and activities for children and adults that promote health, physical activity and personal development to improve community safety and increase personal opportunities for our participants.

Description:

Community Now (Get Plugged In MV) is an Advocacy group that is committed to the encouragement and coordination of communication between community resources, city government, and school districts. Our goal is to empower the community by coordinating programs and activities utilizing Not-for-profit Organizations and Federal, State, and Local agencies to provide much needed support programs to our community which will sustain a safe & healthy environment. To our supporters: thank you for sharing our goal, and remember to always Get Plugged In!

GET- Guard our children with Anti-bullying encouragement and education. PLUGGED- Protect our children with a safe passage to school. IN- Inspire our kids to Get Plugged In to LIFE.

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