prnewswire pulse

Content We Love: Experience OUE Skyspace LA’s Grand Opening with Multimedia News Release

It’s not every day you get to slide down the side of a skyscraper in a glass tube suspended 1,000 feet in the air. One company has made this a reality atop one of Los Angeles’ most-recognized towers.

L.A.’s U.S. Bank Tower has long enjoyed fame thanks to a variety of pop culture cameos. Audiences of the original Independence Day will recognize it from the scene featuring eager E.T. fans dancing and waving signs on its rooftop, hoping to catch a close encounter.

But now, the 72-story building in downtown L.A. is gaining new visibility with its recent face lift.

5 Newsworthy Content Ideas for the 2016 Election Season

When the U.S. presidential election comes around this November, every voter will have a decision to make. Who the candidates are will influence each person’s vote to varying degrees, but so will the issues and topics that matter to constituents.

Organizations whose work and missions align with this election’s key topics have an opportunity to join the national conversation before, on and after Election Day.

However, it can be challenging to navigate the topics making headlines. Here are a few newsworthy content themes and press release examples to help you become an all-star contributor when distributing election-related content to voting blocs, political media and policy makers.

The “Friends” Guide for Matching Content to Reader Styles

Take a moment to consider your team of coworkers. While you are all united in achieving the same goal, as individuals you each bring a unique set of personal interests, motivations and learning styles to your workplace.

Now consider your audience. As our Buyer 2.0 Content Strategy Checklist details, your audience is more selective about what they read, watch and listen to. They’re looking for content that focuses on them, not your products.

Continue reading on Beyond PR...

Homegrown: 5 Local Marketing Tactics for Small Businesses

For many small business owners, home is not just “where the heart is.” It’s where the money is, too.

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two.

If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized.

Quick Tips for Picking the Perfect Video Production Partner

Hold onto your audience by dedicating time and planning to your video.

How to Strike Marketing Gold: Look Where You Least Expect

New marketing technology, measurement platforms and other advances have greatly expanded the sources that marketers can sift through for nuggets of information.

Still, the most useful data that will turn strategic, positioning and tactical efforts into gold oftentimes is hiding right under your nose: with other teams within your organization.

Ideas and data are streaming in from all directions – from sales to product to customer support. Are you mining as much as you can from the information other teams are collecting? And are you sharing the riches you’re minting with colleagues outside of the marketing department?

Think of this collaboration as a scavenger hunt, where every team within your organization has a treasure trove of actionable marketing intelligence waiting to be discovered.

Let’s see what you can find. 

Content Tips for Adding Creativity in More Conservative Niches

PR Newswire recently shared some tweetable tips from our award-winning marketing team. My favorite comes from Bradley H. Smith, who is responsible for marketing our IR and compliance services.

His advice to “Try to entertain while you inform” is brilliant, but sometimes easier said than done.

4 Media Relations Lessons from The Washington Post and Other DC Newsrooms

When the worlds of PR and media are discussed, it’s impossible to avoid parallels. The challenges both industries face and the changes required are often similar if not the same.

Don’t make the mistake, though, of viewing PR and media simply as two lines running parallel with one another. This oversimplification can cause many to miss the crux of PR and media’s relationship and lead to disconnects and disappointment.

Rather, the relationship can be viewed as a double helix – a pair of parallel lines intertwined around a common axis.

When PR is done right, the axis that connects it with the media — the thing that both parties can work together to support — is the media’s reading, viewing and listening audience.

Influencer Insights: Media Moves and Intel for June 6

Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves.

Keep reading to learn about Vanity Fair’s new mobile business vertical site, CNN’s new vice president of digital programming and other industry news. Then go behind-the-scenes of Here & There Magazine with the travel publication’s co-founders.

Want even more media moves? Check out the most recent issue of PR Newswire Media Moves in our Resources Center and follow @PRNMedia for daily updates.

Tiny House-Inspired Strategies for Press Release Writing

Tiny houses have become quite the craze lately. While downsizing to a few hundred square feet may not work for everyone (my dog and cat would not get along in such close quarters), there are many benefits to miniature dwellings.

When writing a press release, you can learn a lot from these efficient homeowners.

If you’re wondering what press releases and tiny houses have to do with one another, the answer is “simple.”

Influencer Insights: Media Moves and Intel for May 31

Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves.

Keep reading for the latest industry insights, including a look at The Baltimore Sun’s first African-American managing editor, Architectural Digest’s new editor-in-chief, and a Q&A with Global News Toronto Co-Anchor Farah Nasser.

Want even more media moves? Check out the most recent issue of PR Newswire Media Moves in our Resources Center and follow @PRNMedia for daily updates.

1. The Baltimore Sun: Assistant Managing Editor Sam Davis (@samcdavis) has been promoted to managing editor of @baltimoresun. Sam began his ascension as a newspaper clerk, became a sports reporter and editor, and then moved from sports to become the page one editor. He now is the person in charge of daily operations at the Sun and all of its community papers. Sam is a Baltimore native and the first African-American to become the Sun’s managing editor in its almost 180-year-old history.

2. The Washington Post: Op-ed Columnist Ruth Marcus (@RuthMarcus) has been promoted to the role of deputy editorial page editor at @washingtonpost. Ruth will be part of the Post’s new “Global Opinions” section, which is an expansion of its editorial page and will include voices on issues from around the world. Ruth is a veteran news person who has been at the Post for over 30 years and has covered everything national in D.C. from the Supreme Court to the White House. She joined the Editorial Board in 2003 and has been penning her opinions in a column since then.

SEO and Discoverability: Similar, But Not the Same (+ 5 Tips for Content Discoverability)

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel.

Two terms that are frequently seen together, SEO and discoverability, can sometimes confuse people. Although similar in many ways, there is a fine difference which is important to understand.

SEO is a tactic and discoverability is an adjective that describes a goal of content promotion.

Both are important, but they are not the same thing.

Why Multichannel Marketing Is Worth The Work

You walk by a shoe store, and an ad in the window piques your curiosity. However, you’re in a hurry and can’t stop to try on the new shoes they’re promoting.

You do have time to run a quick search on your phone for information about the shoes. You read through a few of the reviews and articles you find.

The shoes are a bit out of your budget, though. You’re the type of shopper who needs to think over a purchase like this.

Later on, you scroll your Instagram feed and several photos in, the shoes pop up in a sponsored post for the store. You scroll past it, surprised. You visit a site to check the weather and on the side of the page, the shoes pop up again.

You sleep on it. In the morning you wake up to an email with a coupon from the store.

Coincidence? Probably not. But you take the coupon into the store and purchase those shoes you can’t seem to get out of your head.

26 Tweetable Tips for Award-Winning Marketing [SlideShare]

Recognized for transforming our marketing strategy and implementing a best-in-class framework that utilizes marketing automation to engage buyers across channels and drive incremental growth, PR Newswire joins an elite group of “Marketo Masters” who have taken their marketing to the next level.

To help take your marketing to the next level, we asked experts from across our team:

Plan, Do, Check, Act: How to Optimize Your Content Marketing

One of my favorite philosophies that I use to guide my work is the practice of continuous improvement, or kaizen. The basis for this business school of thought is making concerted efforts to improve processes, efficiency and performance.

In the PR and marketing industry, we can witness kaizen being practiced more and more often. As we explore in the white paper Defining the Metrics that Will Demonstrate ROI, new tools have made it easier to measure the precise impact of our efforts and optimize content creation and promotion.

When optimizing your multichannel content program, consider the “Plan, Do, Check, Act” (PDCA) approach. Based on the scientific method, PDCA is commonly used to implement kaizen.

The following steps provide a framework for using Plan-Do-Check to identify marketing opportunities that can be solved by Act....

Influencer Insights: Media Moves and Intel for May 16

Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves.

Keep reading for the latest industry insights, including a look at the new editor-in-chief at Prevention, the new publisher at Advertising Age, and an interview with a senior writer from The Deal.

Priceline.com's Survey Breaks Down Travel FOMO: Who's Got It, What's on the Line and Where Would They Go?

Today’s customers favor what PR is best at delivering — informative, story-driven content.

In fact, as Leveraging PR to Drive Demand, Revenue & Profit Growth outlines, a few minor adjustments to your public relations strategy can move your results beyond building brand awareness to increasing web traffic, filling sales pipeline, and boosting revenue.

To connect your press release strategy to the bottom line, though, you need to first connect your content and product story to audiences’ desires and purchase decisions.

Priceline.com’s recent press release is an excellent example of this, making it our latest Content We Love.