Jul 22, 2016
Nancy: HEY HENRY!!
Nancy: FRUIT BY THE FUCK!
Nancy: (slits his throat)
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Nancy: HEY HENRY!!
Nancy: FRUIT BY THE FUCK!
Nancy: (slits his throat)
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Convergence is everywhere, especially with PR
Social media seems to be the force commanding that marketing and PR/communications departments join forces. This is a good thing, as there has traditionally been a "Chinese Wall" keeping these two areas separated.
As social media moves center stage, Marketing and PR have each claimed ownership. Remember when e-business was hot back in the 90's. IT wanted it but marketing dominated. Such charges and tasks as content, creative, distribution, syndication, messaging and measurement can be shared between the two—unifying the departments and making them stronger.
For those on the agency side, this can only mean another opportunity to "walk the halls"—selling to more than just the PR person at a company in order to introduce services to more people on the client side. This will also task PR people with serving the needs of clients who don't play a traditional "Corp Comm" or PR role, but rather are professionals they traditionally have not served.
Is this a benefit? Will it encourage traditional PR agency people to move beyond the press release and media campaign and find more dynamic, creative and flexible solutions? Perhaps this convergence will finally give PR professionals the stamp of authenticity they've craved—moving from "PR people" to "Communicators" to "Marketers."
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