Social Media, Part One, Analysis Activity One, PH 402
San Diego County’s web page does not capture the attention of all age groups and only caters to the older individuals residing in San Diego County. The information they are posting is similar to news articles you would see on the television. It does not seem like they put much effort in reaching out to their audience and appealing to what they may like as each article is commonly known about due to it being the popular topic during that time. There is a big focus on just text on their webpage and it does not reach out by using enticing photos that would make someone want to read what is on their web page.
Unlike the San Diego County, San Francisco’s city and county web page really reaches out and includes a large audience. The usage of hashtags and emoji icons makes it easier for all age groups to relate and catch their attention to what the city is trying to say. There is a lot of images and videos that they use to reach out to their audience. Not only do they talk about the popular trending topics, but they also include a lot of unknown activities so people are able to explore their city.
To improve San Diego County’s web page, the usage of hashtags can help their posts become more accessible and available to all people in the audience. San Diego can also use more than just the topics that are talked about on a day to day basis. They should be able to reach out to a bigger audience by talking about topics, such as activities around the country that everyone can be involved in. San Diego County can also engage their audience more since their current engagement rate is barely at 5%. What they can do to engage their audience is include more media that educates and also entertains the audience so they keep coming back to the web page. The county’s website can also share other stories to help engage the audience at different levels. Most of the language that is used on the country’s website is not very understandable for most people. By using an easily understandable language, it can reach out to more people since not everyone can understand the big vocabulary they are currently using.
To improve San Francisco County’s web page, they should also post more events other than the typical one’s one may see around town. Most of the posts they have only enticed the older generations, so the inclusion of things the younger generations may like can reach out to a larger audience. They already use entertainment on their web page, but they should also include the education aspect in their entertainment to give the audience that learns in a different pathway a better way of gaining new information. San Francisco can also include more demographics in the campaigns that they are promoting to show its citizens that people from all ethnicities are welcomed. To add on to the different demographics of San Francisco, there should also be posts that reach out to those who don’t have English as their first language. By having some posts in a different language, it allows all of the San Francisco community to become engaged in their web page.
@globalcommunicationproject
I agree, San Diego tailors to the older population. I do not think that is beneficial because San Diego is such a melting pot with so many new residents every month. Everyone wants to move or visit here. I also agree that the page is similar to what is already shown on the news. The page should offer something new that can’t be found anywhere else. I too noted that San Francisco has many articles promoting the events going on in the city. I thought that was a good way to get people involved and out of the house. I also stated that was something San Diego should pick up on. @globalcommunicationproject
