#analysis activity 1

San Diego County generally appears to have more posts per day, a greater amount of likes, comments and shares per post, and a greater amount of linked articles within posts. People in San Diego County also do not use Hashtags, and the fans seem to respond best to links. It also has a higher engagement rate than the San Francisco page. Some recommendations include: opening the page and letting users communicate with the creator/moderator of the page in order to be able to give feedback. Creating more engaging posts would help keep the attention of the audience. More photos should be published; most of the current posts are just links to news articles. The lengths of the post should be reviewed; most posts are extremely short. More questions should be asked to the fans of the page in order to better engage the fans and get them involved with the page.

San Francisco City and County is generally more popular the then San Diego County page with 255,044 likes compared to San Diego’s 17,647 likes. The fans of the San Francisco page appear to respond best to photos. Some recommendations include: opening up the page and letting users communicate with the creator/moderators of the page. There should be more posts per week; the amount of posts on this page is extremely low, so there is not much reason for users to come to this page. The posts should also be more engaging in order to draw and retain more interest in the page.

San Diego:

San Francisco:

Just looking at these two pictures/posts from each city, they seem relatively similar, with a strong focus on the community and things happening in the community. When you look at all of the top posts though, it seems that San Francisco’s top posts are more about getting attention and likes like talking about a new movie coming out or one example that is a quote for motivation. San Diego’s top posts seem to be more news based and informing the public about plans and partnerships along with things happening in the community. San Diego does have way more likes on their posts than San Francisco does though so they do seem to be doing something right.

San Diego has some great Facebook posts up but I think something that they can take from San Francisco is making their page more fun. News is great and necessary but mixing in some fun random posts could make the community more involved with the page and maybe they will see the other news posts. Along with community involvement, I think creating hashtags would be a great way to get the word out in a way that social media responds well to. Maybe making interactive polls would be good. Getting their page promoted would also be a great way to get the community to see their posts. Putting a picture with a link to their Facebook page on the side bar of Facebook itself or even on other websites would be great. I also think if they post a little bit more consistently and really make it a priority, they will get more people involved.

I believe this advertisement effectively promoted the message of preventing drunk driving. While I do not believe Helen Mirren’s attitude will have resonated well with all Americans who viewed this commercial, I think this unique approach to the issue of driving under the influence was adapted well for the target audience. This Budweiser ad aired during the Super Bowl, which gives it much more credibility because the language and attitude is relatable to the audience viewing the game. Helen Mirren’s blunt language will not offend football fans who are viewing the commercial as it could possibly offend other types of people who are not watching the game. In addition to the target audience (football fans) being pinpointed directly in this commercial, the ultimate level of credibility is enhanced based on the fact it is a Budweiser advertisement. Since Budweiser is a beer company, it is startling that they are telling their viewers to not consume their product, if they are going to be driving.

Compared to the San Diego County page, San Francisco page has less overall likes and comments. The number of shares are not overwhelming for either but San Francisco is still less. It also appears that San Francisco page is maybe not gaining enough attention, or not appealing to the audience. San Diego page has various topics I see that are a mix of fun, or interesting to read.  San Diego Like rate is at 52 and San Francisco is at 49.  A difference in page layout is the San Francisco bridge picture as opposed to San Diego with a variety of pictures showing daily interactions and activities. I believe that San Francisco page could appeal to a broader audience by implementing similar pictures.

The San Diego County Facebook page ranked number 54 while the San Francisco Facebook page ranked 49. It’s refreshing to see that both counties have a Facebook page which allow community involvement and also allows them to be engaged. After analyzing each county through Likealyzer.com there are many improvements both pages can make so that each page can be more so effective to the county and communities needs.

The first improvement that the county pages should start with is their “people talking about this (PTAT)” numbers. These numbers indicate how many people are talking about these pages and how engaged they are with them. Facebook pages are created to allow communication and awareness of various events, activities, news, entertainment options in the county/community. In order to increase the number of people talking/seeing these pages, they should work on increasing the awareness of the page. They can allow more local shops, restaurants, community workers, or even ask their followers to share their webpage and advertise it more so people in the community are aware that a page for the city exist. This can be done in local newspapers, advertisements, and could somehow be incorporated in the news where the public can see it more often.

Facebook is reliant on the number of likes a page has. The more a page is liked, that coincides with the number of people talking and viewing the page. San Francisco has a number of 255,035 likes whereas San Diego is at 17,651 likes. This doesn’t necessarily mean that just because San Francisco is more populated than San Diego the amount of likes is because of that, but that just means not enough traffic is coming through the San Diego Facebook page. An improvement the San Diego FB page could do would be to post pictures more often, have more links to events occurring in the county that can appeal to the audience more. If they did this, more people are susceptible to liking the post which would then be reflected on other’s newsfeeds and would be shared more and therefore seen by others.

San Diego can definitely improve in the length of their points. Based on the numbers provided on Likealyzer.com, San Francisco post between 100 to 500 characters. San Diego can shorten their messages more so that people aren’t reading too much or scrolling over past it. These days I’m more inclined to scroll past images, blogs, posts that are too lengthy and require too much reading. This generation of social media users we focus on things that are short and easy to read. Our attention spans don’t last as long so unless it’s captivating enough or cater to specific interest, we’re more likely to skip long posts and not read them. Lengthy posts lead to a loss in potential audience.

One other difference between the two pages is the number of posts they post on average. The San Diego FB page posts 2.15 per day whether it be photos, videos, links, etc, whereas San Francisco posts 1.62 per week. San Francisco needs to create more content per week to post of their page. Posting more would create more chances of interaction with their audience and engagement. Increasing posts would then increase the interest people have within their page and the likelihood of increasing that interest would lead to more followers and a bigger audience. San Francisco should post or share things more than once a day, that way the audience is more engage with various events, news, photos of the city and are more likely to share that with their friends or even increase the number of likes.

Lastly, both Facebook pages should use more hashtags! Hashtags have become a part of everyday life today in social media. For those unfamiliar with a hashtag may just think they’re confusing and not understand what it would mean to have it in front of words, but they would increase the amount of traffic coming onto the page through photos, posts, links, videos, etc. By including a simple hashtag of #SanDiego or #SanFrancisco to a post, you’re bound to be connected to a bunch of other posts from people all over the world who use it as well. The San Francisco page currently uses hashtags when they post which could be why they have a higher number of likes than that of the San Diego Facebook page. San Diego can improve their likes by simply incorporating hashtags into their post more often!

@globalcommunicationproject

The two counties postings are each unique and targeted towards their own population’s relevant events and news. Each county posts about upcoming events that the public may be interested in, as well as local news events and stories. Although both county websites post similar articles pertaining to their own communities, both could use some improvement.

It appears as though the County of San Diego Facebook page could use significant improvement according to this analysis website. Small updates should be made to provide more detail and information to the audience. For example, the County of San Diego’s Facebook page does not offer its official website link. Another improvement that should be made is staying up to date on recent trends, while also conveying their message in the most direct and engaging way possible. They can improve on such aspects by, for example, using hash tags and keeping posts between 100-500 words long to ensure the important details of the message are conveyed. Although the number of posts made each day are on track for success, the times at which these posts are made have negatively affected the number of likes, comments, and shares per post. By publishing posts between 00 - 03 (GMT), the County of San Diego will be able to engage more users and hopefully increase their social media presence among the San Diego community. 

In comparison to SD County, SF only posts on average 1.62 times each week. This low presence prevents their audience from keeping up to date with potential relevant news and makes their page forgettable. San Francisco and has a high number of followers; their user engagement is weak in comparison though. San Francisco also, like San Diego, has a poor posting time history. It is also recommended that both SD and SF add some variety to their posts in order to keep their content engaging to their audiences. SF County does a good job with staying trendy by using hash tags in their posts, which also helps increase reach to other individuals outside of their current following list. Another idea to increase engagement with followers for both counties is to possibly ask polling questions on their Facebook pages. 

The top 5 posts in San Diego differ from the top 5 posts in San Francisco in a couple of different ways. One the San Diego ones are more popular, they receive more likes, comments and shares. The San Diego posts have a lot to do with the military, veterans day and elections. As San Diego is a huge destination for many Veterans and Military, a lot of San Diego population probably enjoy reading about these topics. Other cities populations would not have as huge of impact and see the importance in these articles. Also, all of San Diego’s top posts were articles and pieces that people wanted to read and learn about. San Francisco’s top 5 posts majority of them were just Facebook posts and not really articles, they were still important, some more then others but not as important and educating as the posts in San Diego. I think that one of the posts from San Francisco really had to do with their area and targeted their region, on the other hand all of San Diego’s posts reflected off of their region and had to do with San Diego.