#ph 402

@globalcommunicationproject

I went ahead and took snapshots of the top 5 posts for each county’s page to see if there were any similarities between the high performing posts. For San Diego County it seemed like the posts concerning deals or saving money (with the exception of the Election results post) seemed to get the most likes/shares. On the other hand, San Francisco county’s page seemed to get more comments/likes on planning or events. It is interesting to see the different styles each have. Overall, San Diego county got more likes/shares on their posts and it seems like it is because they were posts with text and San Francisco county mainly posted pictures with captions.

Recommendations for San Diego County:

- posting pictures with captions (like San Francisco county)

- Target certain populations per post

- Post during a certain time (depending on target population)

- Post about county or local events

- Adding humor, most audiences appreciate it

Recommendations for San Francisco County:

- Posting more textual posts (like San Diego county)

- Post information pertaining to the area

- Target certain populations per post

- Post during a certain time (depending on target population)

@globalcommunicationproject

Both pages could certainly use some improvement to boost traffic to their pages. I will analyze each page separately, noting the pros and cons of each.

San Diego

Cons: The growth rate for likes appears to be slow (although some growth is better than no growth. Also they are not using hash tags, which is an increasingly popular trend in social media and could boost traffic. The number of likes, comments, and shares is also very low, which could perhaps be improved with better messages. The page also doesn’t allow others to post to timeline, which means there may be less active involvement on behalf of followers.

Pros: The posts per week is 2.18, which is good because followers will likely see at least one post each week but will not feel like their newsfeed is inundated with posts from the county.

Recommendations: 1. Allow others to post on timeline. 2. Use hash tags 3. Use messages between 100-500 characters (like San Francisco) 4. Encourage viewers to share, like, comment 5. Ask viewers questions.

San Francisco

Cons: The posts per week is very low, at 1.62, meaning people may easily miss one of the daily posts. The likes, etc. is very low, even less than half of San Diego’s. The engagement rate is extremely low, indicating that there isn’t active involvement with followers.

Pros: Hash tags are being used, which ultimately exposes the page to new viewers. The length of posts are within the ideal range for viewers (long enough to give out a good message but short enough to be easily readable).

When comparing San Diego and San Francisco County’s top 5 Facebook posts, the first thing I noticed is that San Diego had more posts that were updated recently in their top 5 than San Francisco had.  More people liked San Diego County’s posts within the past month than within the San Francisco community. Another thing I noticed right away was that San Francisco’s top liked posts were more community involved versus individually involved posts. Something that San Diego can work on is posting more about what the community is doing at any given time. San Diego has some great community aspects around it such as Petco park and the Padres Foundation, Quartyard in the Downtown area, multiple dog parks, and lots of craft breweries that love to honor themselves. There are multiple events going on at any given week and San Diego would be at an advantage if they posted more about what the community it doing around it. San Francisco on the other hand didn’t have as many likes or share as San Diego did. It would be beneficial of them to possibly post things at a critical time or hour to gain more attention from the Facebook user.  If San Francisco could improve their likes, comments and share rate, the articles are more likely to pop up more frequently on a persons page as advertisement. One thing that San Francisco had on San Diego was a high character count per article. This can be a benefit or a downfall to gaining attention of a reader. Some people prefer an article to be short and sweet and others like tons of details. I think it would be beneficial for San Diego to vary their article size more often. It might attract other readers and thus encouraging more likes, comments and shares. One final thing the County of San Francisco can improve on is how frequently they post. In comparison to San Diego, the County of San Francisco post almost half as much as San Diego does. This relates to videos, links, articles etc. If they could increase how often they post it would increase the viral activity among their community.

Comparing the County of San Diego and the County of San Francisco Facebook page you can definitely see a lot of difference. San Francisco’s page look likes its up to date and it seems like they have been posting a lot of things than San Diego. Also San Francisco page has 255.003 while San Diego only have 17,651. I'm surprised of how many likes San Francisco even though their engagement rate is only %0.09 while San Diego has %3.94! I'm thinking that at one point San Francisco was very active with their page. Also the check-in rates for San Francisco is higher than San Diego. By all means these stats are not good compared to other Facebook pages.

San Francisco page recommendation

1. Be more interactive with the audience, ask question, provide feedback

2. Be more active in the page, keep it up to date and keep posting modern news, topics

3. Like other pages or post, (this will help the page to gain more viewers/likes

4. Limit page post under 100 characters 

5. Link interesting videos related to the san francisco county. 

San Diego page recommendation

1. Be more interactive with audience/viewers reply to post

2. Keep the page up to date, update (page website. hours of operations)

3. Post interesting topics perhaps animal stuff, their most like page so far was about pet adoption. 

4. Limit post to minimum of 100 characters 

5. Like other pages related to the county (this will hopefully create traffic in their facebook page)

Overall there's a lot of things to improved in both pages but with work and dedication to improve the page they should be able to reach their goal in no time.

The Facebook pages for both San Diego County and San Francisco leave something to be desired. For such large cities it was disappointing to see the amount of responses and comments on the page. San Diego had only 17,000 likes in comparison to the significantly larger number of likes held my San Francisco at 250,000. This leaves a large number of people within theses specific areas who are not engaged in socia media. The lack of pertinent information, specific and targeted to the specific demogramphics is the downfall of both pages.

They could be redesigned to highlight the cities in more specific ways using both the light and heat aspects of ELM. Both pages could increase traffic by correctly using hashtags and posting specific to the facebook pages could be some ways to increase site traffic.

Health Communication Message #1: Limit consumption of processed foods

One health communication message that has resonated with me is to limit my consumption of processed foods. I began to change my lifestyle thanks to the information shared in the documentary Fed Up. This informative movie seeks to educate its viewers about the dangerous aspects of eating processed foods and the benefits of eating fresh, organic produce. The aspects of the sources that contributed the most to my behavior change are the source’s character and intellect. While the documentary cultivated an honest yet friendly character, Fed Up maintained an informed and intelligent intellect, which enhances credibility tremendously. The somewhat aggressive behavioral style also oscillated with me because it reminds me of the urgency and importance of adopting healthy eating habits.

https://en.wikipedia.org/wiki/Fed_Up_(film)#/media/File:Fed_Up_poster.jpg

Health Communication Message #2: Stop touching your face

Another health communication message I have adopted recently is to stop touching my face throughout the day. The Huffington Post shared an article called “Why You Should Stop Touching Your Face” to inform readers about the negative consequences associated with touching your face without washing your hands. Many aspects of the source of this message helped me to change my behavior for the better. The friendly character of the message’s source appeals to the audience because it comes across as helping rather than degrading. In addition, the dynamic behavioral style of how this health issue was approached and discussed offers the audience various justifications as to why this is a harmful behavior. This article is easy to follow and appeals to the audience, influencing them to become determined to stop touching their faces.

I believe this advertisement effectively promoted the message of preventing drunk driving. While I do not believe Helen Mirren’s attitude will have resonated well with all Americans who viewed this commercial, I think this unique approach to the issue of driving under the influence was adapted well for the target audience. This Budweiser ad aired during the Super Bowl, which gives it much more credibility because the language and attitude is relatable to the audience viewing the game. Helen Mirren’s blunt language will not offend football fans who are viewing the commercial as it could possibly offend other types of people who are not watching the game. In addition to the target audience (football fans) being pinpointed directly in this commercial, the ultimate level of credibility is enhanced based on the fact it is a Budweiser advertisement. Since Budweiser is a beer company, it is startling that they are telling their viewers to not consume their product, if they are going to be driving.