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Twitter will start placing a single First View video ad that will appear in people's feeds when they first open Twitter's app or log into its desktop site.

For its seventh Super Bowl appearance, Kia is hoping to add some extra star power by employing some unlikely assistance. IBM’s Watson will help identify “social media influencers” who can buoy Kia’s message before and during the 60-second spot.

Network executives are increasingly obsessed with Twitter buzz — but it comes at a heavy creative price

Thanks to a new tool from the fintech geniuses at Stripe, Twitter's mobile app now functions as a social-powered storefront, no web required.

There's lots of news video being produced, and a lot of it isn't reaching big-enough audiences. An open app platform will let digital news publishers play with the big guys.

Practically every brand and small business has a Facebook Page set up, but chances are, they look like every other page out there. Today, Facebook is revamping business Pages for the first time since 2012 with new features and a fresh design.

For the last five years, the dialogue around social media has largely been the same: what’s the ROI?

In change initiatives adoption doesn’t always neatly follow awareness. AMEC needs to help PR practitioners understand the urgency for change in embracing the excellent Barcelona Principles 2.0 - wr...

Here's what a veteran TV industry marketer took away from the movement, and what comes next.

Advertisers work with people who have millions of YouTube subscribers or social media followers to turn promotions into person-to-person conversations.

It allows total strangers to hold and exchange digital money in a completely transparent way -- without having to trust each other or any central authority.

The annual festival has become a caricature of an advertising industry avoiding important conversations. Can we afford t…

The optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more.

It's man against the machine.