This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, a national survey of American museum visitors from
"Most of us can’t go a day, or even an hour, without hearing about artificial intelligence (AI). It’s constantly discussed on the news, at work, and among family and friends. It’s everywhere!
As society considers what place AI should have in our daily lives, museums are a relevant part of the conversation as well. Visitors bring their thoughts, ideas, and feelings about AI with them when they interact with museum content, impacting their experience.
For many respondents, AI use would make them feel that the content published by museums could no longer be trusted. Most cite AI’s tendency to “hallucinate” and provide misleading information, behaviors that would cast doubt on the accuracy of information presented."


















