Dear friends and loyal clients, I am writing from my heart, with gratitude and respect for each and every person who is reading this letter. My team and I are humbled by your support and proud of what we have worked hard to accomplish over the past year. Upon yesterdays launch of our newly developed and enhanced fabrics, our social media feed blew up with comments, some concerns and at times anger due to the increase in price. I am heartbroken at the response we received regarding the price increase and would like to take this opportunity to share why, and also show you that my unwavering intention is to make an excellent product of unparalleled quality and style. As with any growing business there are challenges and I trust my advisers and mentors to guide me with their business knowledge and expertise. I listened to their logic and reasoning for assuming our many new costs, but I did not listen to my heart about the tremendous impact these changes could have on my loyal customers. I am sorry that I raised retail prices to meet the price guidelines of our growing wholesale business. It is a mistake that I regret as is more important to me to share what I love than it is to reach a financial goal set by standard business formulas. Why the increase in price? As I am learning, when a company grows, there are many new costs that come with having to plan for the supply and demand. In the past 8 months, we have hired a production and print designer, developed a new system for printing fabric locally and sampled our designs at many new local sewing factories. We have invested in new team members who are dedicated to sales, customer service and shipping. Our greatest investment has been in our own prints and fabrics. We have tested and formulated an incredible treatment of an all natural softener that has greatly improved the hand of the fabric, the color density and moisture wicking properties. We have heard from you via e-mail, Instagram and Facebook. I have read every single comment and will be responding to each one personally. If you have had any issue with a K-DEER product and would like to contact me directly, you can reach me at [email protected].